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Bit Of A Yarn

Raceform - not a single jockey photo (or article)


The Centaur

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Obviously the publication relies heavily on TAB or NZTR subsidy. Which would explain each week Entain promo articles as well as NZTR material. Leading studs who also seem to be sponsors have some exposure.

But the weekly is hopelessly outdated. Few people bother reading the form on paper as opposed online. OK it's nice having the fields on paper but this could be achieved by an insert printed after publication. Its ridiculous that a glossy magazine should have a shelf life only of a day or two. 

Instead of printing the form I suggest more review articles and stable tour pieces. Various charts as well could be included for the punter but above all give the publication greater shelf life making it retainable and not disposed after Sunday.

Furthermore sport and classified adverts could be added overall dramatically increasing circulation and perhaps reducing price.

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