In addition to two Eclipse Awards, Ouija Board was named 2004 European Champion 3-year-old filly, European Horse of the Year in 2004 and 2006, and 2006 European Champion Older Horse. View the full article
This week is Fieldays week. Date changed this year. To illustrate your point I doubt NZTR know how to leverage the thoroughbred industry around the event. There are numerous ways e.g. grabbing some of the exhibitors for sponsorship and free space at major meetings.