Breeders’ Cup Coverage to Feature New Technological Enhancements

[Wandering Eyes]

Breeders’ Cup will introduce new video camera technologies for its coverage of this weekend’s World Championships. Through new virtual reality and 360-degree video capabilities, the introduction of the overhead and mobile BatCam and increased usage of the innovative Jockey Cam presented by Aston Martin, Breeders’ Cup hopes to provide fans with new and enhanced ways to engage with their favorite jockeys, horses and races throughout the weekend.
“Modern horse racing fans are consuming content in completely new ways, and it is important for Breeders’ Cup to stay on the apex of the technological curve,” said Craig Fravel, CEO and President of Breeders’ Cup. “As a result, we will be implementing revolutionary video camera technologies in this year’s championship event, which will bring an unparalleled level of immersion to the fan experience. Whether our fans are cheering at Churchill Downs or in their homes, they will be able to experience the races in entirely new ways.”
Breeders’ Cup’s first virtual reality/360-degree broadcast, called Breeders’ Cup VR, will feature three VR cameras placed in the backstretch, paddock and Winner’s Circle at Churchill Downs and will provide fans with never-before-seen views of the jockeys, horses and venue.
Fans will be able to experience Breeders’ Cup VR through most VR headsets via the Breeders’ Cup YouTube channel, including Oculus Go, Google Daydream and Cardboard. For those without a VR headset the broadcast can be viewed in 360-degrees via the Breeders’ Cup website, mobile application and YouTube channel.
Breeders’ Cup and NBC Sports Group have joined forces on Breeders’ Cup Live! presented America’s Best Racing, a live, commercial-free program of select races and behind-the scenes action during championship weekend. Breeders’ Cup Live! will showcase the Filly & Mare Sprint and the Turf Sprint, the first two Breeders’ Cup races Saturday, and will be live streamed on Breeders’ Cup’s and NBC Sports’ Facebook pages, and NBCSports.com from 11:55 a.m.-12:55 p.m. ET.

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