Breeders’ Cup, John Deere Renew, Extend Partnership

[Wandering Eyes]

Breeders' Cup Limited and John Deere have renewed their multi-year partnership, further cementing John Deere as the official supplier of agricultural, turf and construction equipment for the Breeders' Cup World Championships, the organizations said in a joint release.

As part of the arrangement, John Deere becomes the title sponsor of the GI John Deere Breeders' Cup Juvenile Fillies' Turf to be held on Future Stars Friday at Del Mar Nov. 1.

“John Deere is immensely proud to be the official supplier of agricultural, turf and construction equipment for the Breeders' Cup World Championships and the Thoroughbred breeding and racing industry dating to 2002,” said Auston Till, Equine Business Manager, John Deere Ag & Turf. “This year, we are equally excited to expand our partnership with the Breeders' Cup to include title sponsorship of the John Deere Breeders' Cup Juvenile Fillies Turf.”

Added Heather Higgins, Senior Vice President of Corporate Partnerships for Breeders' Cup Limited: “We are delighted that John Deere has continued to partner with the Breeders' Cup. They remain a trusted resource for horsemen of many disciplines and have shown fantastic support of equestrian sports on a global scale. John Deere has enjoyed a long association with the World Championships, and we look forward to expanding our partnership.”

John Deere will also partner with Breeders' Cup in entitling the John Deere Turf Course and the John Deere Dirt Course at the World Championships and will present the John Deere Award to an outstanding Thoroughbred breeder of a Breeders' Cup contender upon completion of the two-day global festival of racing.

John Deere has offered exclusive equine discounts through the National Thoroughbred Racing Association's NTRA Advantage program since 2002 and has been the official equipment supplier of the NTRA since 2001.

“We are excited for the announcement of this multi-year agreement, which further demonstrates that horse racing and John Deere go hand in hand,” said Tom Rooney, president and chief executive officer of the National Thoroughbred Racing Association.

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