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1/ST Rebrands XBTV Workouts Site to 1/ST TV


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The newly-launched 1/ST TV features a rebranding of XBTV's workout site, which offers coast to coast videos in addition to newly incorporated livestreams from Gulfstream Park, Santa Anita Park and HipicaTV.

XBTV has offered workout content since 2015, and will now bridge 1/ST RACING & GAMING assets under the same branding to leverage its overall brand strength.

1/ST TV will also segment the free video workouts from the East Coast (Gulfstream Park, many of the South Florida training centers and Saratoga) and the West Coast (Santa Anita Park and Del Mar) creating a user-friendly approach to search for current works.

Additionally, several syndicates/fractional ownership groups that follow their horses, including West Point Thoroughbreds, MyRacehorse, Little Red Feather, Eclipse Thoroughbred Partners, and Saratoga Stables have had separate portals on www.XBTV.com and will continue to find those portals available on 1/ST TV.

Current XBTV.com users who have frequented and may have the site bookmarked will find a seamless transition to the 1/ST TV site.  In addition to the site change, the social media handles will migrate from @WatchXBTV to @Watch1ST.

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The post 1/ST Rebrands XBTV Workouts Site to 1/ST TV appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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