Betfred Unites British Classics Under New Brand

[Wandering Eyes]

The five Classic races staged in the UUK – the oldest of their kind in the world – are being branded the Betfred British Classics in an agreement between sponsor Betfred, The Jockey Club and Arena Racing Company (ARC).

The newly created logo and title will be “used to help to educate racing and sports fans about each of the races' rich history and backstories”.

This year, Betfred has stepped in as sponsor of the first two Classics of the season, Newmarket's 2,000 Guineas and 1,000 Guineas, following the end of the sponsorship by Qipco and the demise of the Qipco British Champions Series.

In 2023, Betfred began its sponsorship of the oldest Classic, the St Leger, which was first run at Doncaster in 1776 and is the only one of the quintet to be run at an ARC track. Last year, it added the Derby and the Oaks to its portfolio of race sponsorships.

The betting company announced last year that it will offer a bonus of £2 million to connections of any horse which wins the 'Betfred Triple Crown', a feat so far achieved 15 times, most recently by the Vincent O'Brien-trained Nijinsky in 1970.

“I am incredibly proud to sponsor all five Classics for the first time and also very excited to be able to promote them both individually and collectively, with a new logo and identity for the Betfred British Classics,” said Betfred boss Fred Done.

“It's all been made possible by the collaboration of both The Jockey Club and Arena Racing Company and I'm delighted to be bringing the two together to celebrate the crown jewels of British Flat racing in this way.

“Each race has the kind of history that other sports are envious of the world over, with some of the greatest horses ever to grace the turf on their roll of honour.”

 

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