Sponsors Outlined for 151st Kentucky Derby

[Wandering Eyes]

Churchill Downs outlined its slate of partners and on-site brand experiences for the 151st Kentucky Derby on May 3.

 

This year's food and beverages sponsors include:

• Brown-Forman returns as a premier partner, featuring the $5,000 Woodford Reserve Mint Julep experience, the classic Old Forester Mint Julep, and the refreshing Herradura Reposado Margarita.
• White Claw returns as the Official Hard Seltzer of the Kentucky Derby.
• Red Bull returns to the track offering an exclusive new limited-time flavor, Red Bull Summer Edition White Peach, at their summer-themed activation in the Infield and various locations around the track for guests to enjoy.
• Jackson Family Wines returns as the Preferred Wine of the Kentucky Derby with a La Crema pop-up in the Paddock Plaza and a Kendall-Jackson sampling activation in the Clubhouse.
• Wisconsin Cheese will debut at the Kentucky Derby serving samples of their premium cheeses in the Clubhouse Gate Plaza as well as with a premium cheese cart in select suite areas.

 

Also offering a presence in 2025:

• Longines continues an elegant tradition as presenting sponsor of the Longines Kentucky Oaks.
• vineyard vines returns as the Official Style of the Kentucky Derby, unveiling its 15th exclusive collection. This year, vineyard vines will also present the Infield stage with music.
• The Retail Row experience returns to the Woodford Reserve Paddock Plaza for its second year. It features a curated lineup of returning brands including Radley London, Brackish and Tecovas, which is making its Derby debut.
• Passion Roses, the Official Rose Provider of the Kentucky Derby.
• Kroger returns as the Official Crafter of The Kentucky Derby Garland of Roses and will display the coveted Garland of Roses in the Woodford Reserve Paddock Plaza from approximately 10:00 a.m. and 12:00 p.m.
• Resolute Racing joins as the presenting sponsor of WINSDAY, a new Derby Week event that shines the spotlight on Louisville's non-profit community. They will also recognize the dedication of grooms by presenting Best Turned Out awards on both Oaks and Derby Day.
• Sports Illustrated celebrity hosts, Olivia “Livvy” Dunne and Jayson Werth will mingle with guests, featuring exclusive photo opportunities and fan engagement moments within the space.
• Sentient Jet, the Preferred Private Jet of the Kentucky Derby will provide gourmet chocolates to guests in select premium spaces.
• Romeo y Julieta features their licensed Kentucky Derby 151 cigar in a lounge near the Clubhouse gate.
• Ford Motor Company brings new horsepower to the track with “The Pony,” a non-alcoholic mocktail served near the Paddock gate and in the Ford First Turn Club, in addition to other on-site activations.
• SAP returns to help drive Churchill Downs' data strategy forward.
• Lumen supports Churchill Downs with advanced communications infrastructure.

 

New In 2025:

• CYGAMES, a Japanese video game company, will be operating a hands-on demo booth on-site at the Infield. The booth will feature previews of its titles Umamusume: Pretty Derby and Shadowverse: Worlds Beyond ahead of their English-language release later this year, as well as demos of the highly acclaimed Granblue Fantasy: Relink and Granblue Fantasy Versus: Rising.
• Veritas Prime brings modern HR and operational systems.

Kentucky Derby fans can also enjoy curated experiences and offerings from event partners at Taste of Derby including Woodford Reserve, Longines. Kentucky Derby 151 Artist Tyler Robertson will also be on-site signing Official Artwork of the Kentucky Derby.

 

To learn more about this year's race, visit www.KentuckyDerby.com.

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