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Bit Of A Yarn

Luxury watch entrepreneur Jean-Claude Biver on his family-run brand


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“I have no pressure,” says Jean-Claude Biver, “except the pressure of time [and] the need to be successful. That’s already a lot of pressure, but it’s a positive pressure.” It is hard to imagine that many pressures – including the pressure to succeed – remain for someone like Biver, who almost requires no introduction. In a career spanning half a century, Biver is known for deftly resuscitating several brands you may have heard of. In the wake of the quartz crisis, he bought and revitalised...

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