Anna Alcock to Join Total Performance Data as Marketing Manager

[Wandering Eyes]

Anna Alcock will join Total Performance Data (TPD) in the newly-created role of marketing manager in September, having occupied the same position at Juddmonte since September 2021.

TPD provide cutting-edge GPS tracking, speed and stride data across 160 racecourses in 14 countries. Their advanced data powers products such as live in-running odds, performance metrics, race visualisation and fan engagement content.

Will Duff-Gordon, CEO of Total Performance Data, said, “We're thrilled to welcome Anna to the TPD team. One of our core values is hiring people who genuinely love the sport – and Anna's passion for racing, clear from her time at Juddmonte, is no exception. We were especially impressed by her outstanding contribution to Juddmonte's marketing efforts, and we're excited to see her bring that creativity and drive to TPD.”

He added, “As we continue expanding our global fan engagement work – from Ascot to Meydan to the Breeders' Cup – we look forward to Anna helping take TPD's marketing and brand to the next level. With her on board, we're even better placed to shine a brighter light on the performance stats hiding under the equine bonnet across the 14 countries we proudly serve.”

Alcock said, “I am thrilled to be joining the expanding team at Total Performance Data (TPD) whose racing insight and AI-driven products are being adopted at a fast pace across the racing and betting industries. I am looking forward to harnessing this to showcase TPD to more countries, industry participants and racing audiences globally.”

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