“Champions Give Back” Campaign Kicks Off Ahead of Breeders’ Cup

[Wandering Eyes]

The launch of “Champions Give Back,” a campaign dedicated to raising funds and awareness for Breeders' Cup Charities, will coincide with this year's World Championships, according to an organization release Tuesday.

Led by an annual donation of all royalties received on Breeders' Cup merchandise sales, “Champions Give Back” will support the enhanced Breeders' Cup Charities program announced earlier this year. Breeders' Cup Charities supports Thoroughbred aftercare, jockey health and wellness, backstretch and industry workers, equine research, and other impactful community initiatives.

Featuring a selection of apparel, accessories, and décor, all Breeders' Cup royalties from every purchase will be donated to Breeders' Cup Charities.

Fans can explore www.BreedersCupShop.com to shop the full collection.

Fans can also support “Champions Give Back” by texting BCWC to +1 (855) 800-4975 to donate, or by visiting www.BreedersCup.com/Charities. A $50,000 match from international philanthropist and racehorse owner Ken Freirich will double the power of all donations received during the campaign, which will start Oct. 1 and run through the Oct. 31-Nov. 1 Breeders' Cup World Championships at Del Mar.

Additionally, $1 from every official Breeders' Cup cocktail–the Torrie Cup featuring Maker's Mark bourbon and the Garland, featuring Chopin Vodka–will be donated to Breeders' Cup Charities.

A post-event auction of donated Thoroughbred racing memorabilia will conclude the campaign, with additional details to be released after the World Championships. Owners of World Championships contenders are also given the option to dedicate a percentage of purse earnings to Breeders' Cup Charities.

For 2025, Breeders' Cup Charities will support multiple established charities, including the Thoroughbred Aftercare Alliance, the Permanently Disabled Jockeys Fund, the Grayson-Jockey Club Research Foundation, and the Race Track Chaplaincy of America.

The post “Champions Give Back” Campaign Kicks Off Ahead of Breeders’ Cup appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

View the full article