Cygames Continues Breeders’ Cup Sprint Sponsorship

[Wandering Eyes]

Cygames, Inc., a Japanese video game company, has extended its partnership with the Breeders' Cup World Championships, remaining title sponsor of the $2-million GI Sprint, according to a release from the Breeders' Cup Thursday. The partnership was secured in collaboration with leading media rights and venue development company JMI Sports and B-Bridge International.

“We are very pleased to continue and expand our partnership with Cygames,” said Heather Higgins, Senior Vice President of Corporate Partnerships for Breeders' Cup Limited. “This enhanced collaboration demonstrates both of our organizations' shared commitment to delivering world-class entertainment and elevating the sport of horse racing to a global audience.”

Cygames first joined the Breeders' Cup in 2024.

 

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