Colonial Downs Announces Brand Reboot Ahead of Spring Meet

[Wandering Eyes]

Colonial Downs has revealed a new brand, logo, and digital presence ahead of the track's first Virginia Derby spring meet, which will be held Mar. 12-14. The Virginia Derby will be contested Mar. 14 and will offer Kentucky Derby qualifying points for the first time.

“With a record number of race days, growing crowds and purses, a Kentucky Derby qualifier race, and some of the most passionate fans around, Virginia is stepping into the sport's global spotlight,” said Frank Hopf, Senior Director of Racing Operations at Colonial Downs. “This exciting new identity for Colonial Downs honors Virginia's rich history of Thoroughbred racing, while inviting new fans and longtime enthusiasts to come experience the thrill of live racing at Virginia's premier Thoroughbred racetrack. It's a new look for a new era, and we invite you to be a part of it.”

Colonial Downs' new logo features a striding Thoroughbred whose shape mirrors that of the Commonwealth of Virginia. The five strands of the horse's mane represent five regions of the state: Southwest Virginia, Northern Virginia, Central Virginia, Hampton Roads, and the Shenandoah Valley.

The track's new signature colors also carry significance. Colonial Downs Copper represents the sport's enduring connections to the earth and the dirt of the racing surface, while Regal Navy represents the noble history of horse racing and the steady strength of both horse and jockey.

Colonial Downs has also unveiled an updated website, featuring race schedules, promotions, and track information, as well as updated Facebook, Instagram, and X accounts.

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