RRP Looks to Strengthen Aftercare Efforts with 2026-2030 Strategic Plan

[Wandering Eyes]

The Retired Racehorse Project has unveiled its 2026-2030 Strategic Plan which is designed to help the 501 (c)3 charitable organization expand support services, strengthen the Thoroughbred Makeover, and deepen collaboration across the racing, equestrian and aftercare sectors.

The plan includes three priorities, which represent the RRP's commitment to building a more informed, unified, and sustainable future for the Thoroughbred aftercare community:

• Strengthen capacity through Thoroughbred Makeover refinement and renewed focus on supportive programming for anyone involved with the breed;
• Build and amplify the RRP's brand identity as a leading non- profit and aftercare unifier
• Lead industry-wide accountability and engagement.

The plan was adopted by the RRP board in December 2025 after a facilitation process that took place throughout the year, including stakeholder interviews, community surveys, and landscape assessments.

“Over the first 15 years of its existence, the RRP has had a huge impact on the Thoroughbred industry, primarily through the success of the Thoroughbred Makeover,” said RRP board chair Neil Agate. “The implementation of our strategic plan will continue this success by extending the support we provide to everyone involved with Thoroughbreds after their racing careers. I am extremely proud of all the hard work that the RRP staff, board and advisory council members have put in over the last year to develop such a focused plan to maintain the RRP's value to the Thoroughbred industry for many years to come.”

RRP executive director Kirsten Green added, “In 2025, the RRP celebrated its 15th anniversary and the Thoroughbred Makeover its 10th, and so it was a timely opportunity to complete this facilitation and define our focus over the coming years. As many groups in organized aftercare are reaching a similar stage of organizational maturity, it's energizing to reflect on the progress we've made and think strategically about what's still needed in this sector. Increasing demand for the Thoroughbred remains at the nucleus of everything we do, and there's still a lot of room for innovation on that front. I'm excited for the RRP to make its mark programmatically and continue to elevate the standing of the Thoroughbred breed.”

To view a more detailed version of the RRP's strategic plan, visit TheRRP.org/strategic-plan/.

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