Caesars Launches Empire of Hope

[Wandering Eyes]

Caesars Entertainment Corporation has launched Empire of Hope, a new program designed to help raise awareness and funding for the care of horses after their racing careers are over.     “Empire of Hope is a direct reflection of the appreciation and pride we have for the horses that participate in Caesars’ racing program,” said Rick Moore, Vice President and General Manager of Racing at Harrah’s Hoosier Park. “Our equine athletes are the stars of our sport and we want to ensure that when they retire, they are placed in productive and loving environments to live out a long and healthy life.”

Through Empire of Hope, Caesars will provide funding and support to accredited non-profit racehorse aftercare organizations, including Thoroughbred Aftercare Alliance and Standardbred Transition Alliance.

“Thanks to the support of our industry stakeholders, the TAA and our accredited organizations are making a difference in the lives of thousands of retired Thoroughbreds,” said TAA president Mike Meuser. “With the launch of the Empire of Hope program, Caesars is helping us make sure that these horses receive the specialized and dedicated care they need to live healthy, happy lives after they retire from racing.”

Empire of Hope will be launched at four of Caesars’ racing properties: Louisiana Downs, Indiana Grand, Hoosier Park and Harrah’s Philadelphia. With a goal to raise $30,000, Empire of Hope activities will range from food and drink specials to entertainment and promotional activities. Each property has designed numerous ways to accept donations and raise funds during the weekend of July 20 and July 21.

“The Standardbred Transition Alliance (STA) is so pleased that Caesars has embraced this initiative of recognizing and bringing awareness to horses that are now moving into different careers after racing,” said David Reid, president of STA. “We are hopeful this will ignite more racing and casino companies like Caesars to see this example and follow suit in our joint effort as an industry to assist our equine athletes as they proceed into new careers after racing.”

To learn more about this program, click here.

 

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