Breeders’ Cup, FanDuel Announce Sponsorship Agreement

[Wandering Eyes]

The Breeders’ Cup and FanDuel Group, parent company of TVG, have entered into a comprehensive multi-year sponsorship agreement making TVG and FanDuel the official Wagering Partners of the Breeders’ Cup World Championships. The agreement also gives TVG and FanDuel official partner status for four of its business units: Advanced-Deposit Wagering (TVG) as well as sports betting, daily fantasy sports and on-line casino, all of which operate under the FanDuel brand.

TVG will become the name-in-title sponsor of the $2-million GI Breeders’ Cup Juvenile and the $2-million GI Breeders’ Cup Mile and will produce the Breeders’ Cup Players’ Show, which is a live wagering-focused telecast of the World Championships that is sent to simulcast outlets around the world.

“We are excited to be back working with TVG and the FanDuel Group. TVG has been a long-time supporter of the Breeders’ Cup and a good friend to the horse racing industry,” said Craig Fravel, President and CEO of Breeders’ Cup. “We are equally excited about putting the very best in international Thoroughbred racing in front of a new wave of sports bettors and our partnership with TVG and FanDuel is a big part of that plan.”

Kip Levin, CEO of TVG and COO of FanDuel, said, “We are looking forward to not only enhancing our ability to cover the Breeders’ Cup races themselves, but to devote more coverage and promotion to the lead-up through the Breeders’ Cup Challenge Win and You’re In Series. This is a great opportunity to bring horse racing and the Breeders’ Cup front and center to our sports betting and daily fantasy customers as well and to introduce horse racing’s championship event to the next generation of racing fans.”

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