HRA Announces 2-year Sponsorship with Off The Ball

[Wandering Eyes]

Horse Racing Ireland today announced a two-year sponsorship extension of ‘Friday Night Racing’ with sports media group Off The Ball. Horse Racing Ireland will continue as title sponsor of Off The Ball’s ‘Friday Night Racing’ segment until 2021. Presented by Ger Gilroy, Friday Night Racing’s content is shared across Off The Ball’s radio, online and social channels, providing listeners and followers with in-depth, behind the scenes racing action and analysis every week.

“Over the last twelve months this partnership has enabled us to shine a light on some the wonderful stars–horse and human–that Irish racing has to offer,” said Paul Dermody, Commercial & Marketing Director, Horse Racing Ireland. “We have recently invested in a new brand advertising campaign for HRI and it therefore makes perfect sense for us to continue this Off The Ball relationship to help us tell the story of Irish racing and celebrate what is achieved on national and global stages. We look forward to continuing to create great events, promote race days and generate engaging content with the Off The Ball team for the next two years.”

Added Ger Gilroy, Off The Ball Managing Director: “HRI have been a brilliant partner over the last year and we’re really enthusiastic about talking to the biggest names in racing and uncovering some of the unheralded stories that combine to make up the fabric of the sport. We’re thrilled to have renewed this partnership and bringing our racing coverage to another level.”

Off The Ball’s partnership with Horse Racing Ireland, brokered by Media Central and OMD, will continue until July 2021. Off The Ball, now a stand-alone sports media group, delivers the most up-to-date, real-time sports content and in-depth analysis daily, via OffTheBall.com and via the group’s social media channels.

 

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