Journalists Wandering Eyes Posted November 25, 2019 Journalists Share Posted November 25, 2019 A multi-year turnover-based streaming and data deal has been inked between At The Races, the digital arm of UK pay-television broadcaster Sky Sports Racing and bookmaker Betfred according to www.sportbusiness.com on Monday. Starting in January of 2020, the deal covers the delivery of streaming and raceday data sold by ATR as licensee for its racecourse rights-holders for the company’s UK horseracing content. ATR, which will deliver the product on its wholly-owned streaming platform Sport Mediastream, will now receive a share of turnover on all bets placed, instead of the previous pay-per-stream model. The two companies are long-term partners already, with the new deal increasing their collaboration on digital content innovation over the course of the agreement. “Our partnership with Betfred is one to which we attribute great value and we are naturally delighted that this deal will not only deepen this relationship, but unite us in working together, with a common goal, to maximise turnover on our horseracing product,” said At The Races Chief Executive Matther Imi. The post At the Races and Betfred Reach Multi-Year Deal appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions. View the full article Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.