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Jockey Club should follow NFL’s lead to engage next generation of fans


Wandering Eyes

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Engaging the next generation of fans is a never-ending battle for horse racing jurisdictions around the globe but those tasked with that challenge should take note of the groundbreaking moves made by the National Football League last weekend.In a bid to reach a younger audience, the NFL partnered up with children’s network Nickelodeon to create a special broadcast of the play-off game between the Chicago Bears and New Orleans Saints, complimented by a website with cartoons, trivia and…

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