Fasig-Tipton Launching Digital Platform

[Wandering Eyes]

Fasig-Tipton will unveil a new stand-alone digital platform–Fasig-Tipton Digital–with the March Digital Selected Sale to be held Mar. 17-22.

The catalogue for the inaugural online sale will be available at digital.fasigtipton.com beginning Thursday, Mar. 17, at which time bidding will open for a window through Tuesday, Mar. 22. Consignors will have the ability to promote their horses via a variety of tools that will provide prospective buyers with the resources and information they need to make informed purchasing decisions.

“We are excited to officially launch Fasig-Tipton Digital, which will serve as a complement to our traditional live auction calendar,” said Fasig-Tipton President Boyd Browning. “The Thoroughbred business is increasingly focused on creating liquidity by selling horses at opportune times, and this platform allows us to serve the marketplace by facilitating those transactions. Our approach will be the same as it is for a live auction–establish a quality marketplace for buyers and sellers, supported by the outstanding customer service that our clients have to come expect from Fasig-Tipton.”

Nominations to the sale are open and sellers are encouraged to nominate by Mar. 8, although selected supplemental entries will be accepted after that date. The company is seeking quality horses of racing age, broodmares, racing/broodmare prospects, and broodmare prospects.

“As we launch Fasig-Tipton Digital, our initial approach will be to focus entirely on quality over quantity,” said Leif Aaron, Fasig-Tipton Director of Digital Sales. “This platform and its inaugural March sale should be especially attractive to sellers that want to take advantage of a significant update in a race record or pedigree, or the recent success of a mare's covering sire.”

Interested parties are encouraged to contact Aaron at laaron@fasigtipton.com or by calling the Fasig-Tipton Kentucky offices at (859) 255-1555.

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