Journalists Wandering Eyes Posted September 26, 2018 Journalists Share Posted September 26, 2018 Sky Sports Racing will have exclusive broadcast rights of French racing in the UK and Ireland for three years from Jan. 1, 2019. In addition, At The Races will be the PMU’s online video streaming provider to the UK and Irish online betting markets. Matthew Imi, chief executive of At The Races, said, “This is a very exciting new partnership for us with France Galop, Le Trot and PMU and one that has immense potential. French racing is already well supported by owners and trainers in the UK and Ireland but we will showcase the strength and quality of French Thoroughbred racing throughout the year in a way that has never been done before by UK racing media. Sky Sports Racing will provide consistent, live broadcast coverage of French fixtures with all relevant betting information and presentation crews regularly live on site at French racecourses. Attheraces.com will deliver in-depth and comprehensive online coverage of French racing to the largest digital audience of racing fans in the UK and Ireland. In addition, Sport Mediastream, ATR’s wholly owned video streaming platform, will make every one of PMU’s 10,000 French Thoroughbred and trotting races available live to online betting operators in the UK and Ireland for the first time.” Cyril Linette, CEO of PMU, said, “We see a great opportunity for French racing in the UK and Ireland. At The Races will be a strong partner for us to help deliver our high-quality racing to the online betting market and at the same time generate interest with regular broadcast coverage and promotion.” View the full article Quote Link to comment Share on other sites More sharing options...
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