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A new logo for the G1 Qatar Prix de l'Arc de Triomphe at ParisLongchamp on Oct. 1 was unveiled by France Galop on Thursday. The logo will be used from this year and going forward.

More contemporary than its predecessor, the logo depicts the Arc de Triomphe monument in a nod to the heritage and historical influence of this race. It was designed by independent global design agency Seenk. The previous logo was used beginning in 2008 in celebration of the new partnership between the Arc and the Qatar Racing & Equestrian Club. Initially signed for a five-year period (2008-2012), the sponsorship was extended in 2010 until 2022. The partnership has since been extended again, this time until 2027, with the addition of the G1 Qatar Prix du Jockey Club to the sponsored races, the second most important race in the French racing programme.

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The post New Logo For Qatar Prix De L’Arc De Triomphe Unveiled appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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