Journalists Wandering Eyes Posted October 1, 2018 Journalists Share Posted October 1, 2018 The Breeders’ Cup and Univeristy of Louisville are collaborating on a new communications course designed to provide students with practical experience and industry-level knowledge of the social media and public relations fields. The course tasks 16 undergraduate and graduate students with marketing the upcoming 2018 Breeders’ Cup World Championships, taking place at Churchill Downs Nov. 2 and 3. Students will be presenting recommendations for social media coverage early in October and will play a key role in implementing their strategy both onsite at Churchill Downs and remotely. They will also present a final report demonstrating how successfully goals were reached and providing key takeaways for future Breeders’ Cup World Championships at the end of the course. “We are excited to collaborate with the University of Louisville to provide this unique opportunity for students looking to build their practical knowledge and experience in the competitive field of communications,” said Bryan Pettigrew, Chief Marketing Officer of Breeders’ Cup. “Every year we seek out interesting ways to collaborate with the local community, and together with our social media agency, Grand Slam Social, we are particularly excited to engage with local students. We look forward to seeing what they come up with to help promote this world-class event.” View the full article Quote Link to comment Share on other sites More sharing options...
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