Journalists Wandering Eyes Posted October 3, 2018 Journalists Share Posted October 3, 2018 Just days before the start of the fall meet at Keeneland, and less than a month until the second-annual Equestricon convention and festival, the two organizations have announced a new collaboration. Fans can expect to see a larger presence from the BETologist program–which educates patrons on all aspects of handicapping and wagering–at both Keeneland this fall and at Equestricon. Keeneland has also been named as the Official Fan Development Partner of Equestricon. “Keeneland’s founding mission is centered upon the perpetuation of the sport of racing,” said Christa Marrillia, Keeneland’s Chief Marketing Officer. “Equestricon provides a unique opportunity to continue this effort as stewards of that mission. It’s our responsibility to not only produce the absolute best racing product, but to engage, invest in and develop the fans who enjoy this wonderful product. We are excited to link arms with Equestricon as the Official Partner of Fan Development.” View the full article Quote Link to comment Share on other sites More sharing options...
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