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Trentham trip to decide filly’s end goal
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By Chief Stipe · Posted
That's the problem people in the industry have thought it is different to other businesses. From a marketing perspective it isn't. So what's wrong with that? What "branding" of what "product" could the Wellington Racing Club associate directly with? Which is? I gather you havent bothered to look at what the marketing is aimed at. It is about increasing the sales of the products that the TAB has on offer regardless of whether or not it is the only business offering those products. However it is in a business that competes with any number of others for the discretionary entertainment spend. No businesses are more interested in getting value for their marketing dollar. What value do they get from throwing a paltry amount at a race? They dont care about bookmakers or gambling as long as they are getting a return on their marketing expenditure. Those local businesses are no more in the business of charity and making donations than any other. -
By Wandering Eyes · Posted
Marketplace has gained the early advantage over Got The Chocolates in Friday’s $500,000 slot race at Addington Raceway. The two star three-year-olds have forged quite the rivalry of late and the next installment will come in Race 11, the Hill, Lee and Scott THE VELOCITY on Show day (7.33pm). Got The Chocolates has got the better of recent clashes but on Friday Marketplace has drawn handier at 2, with the Robert and Jenna Dunn-trained star at 6. In the early markets Marketplace is a $1.85 favourite, with Got The Chocolates at $2.50. Captains Mistress, who has drawn the ace, is next at $11. In the trotting equivalent, the Majestic Horsefloats THE ASCENT highly-rated Australian Tracy The Jet has drawn 3 and will start an equal $3.20 favourite with Meant To Be (unruly). The day features four Group 1s. Among them is Race 10, the $100,000 Azap Electrical New Zealand Trotting Free For All which features Tuesday’s Dominion Trot winner Gus, fellow Australian Jilliby Ballerini, three time champion Oscar Bonavena and 2022 champion Muscle Mountain. It is timed to go at 7.04pm In the $200,000 Allied Security Pacing Free For All (8.07pm) there will be no IRT New Zealand Trotting Cup winner Kingman but superstar Aussie Leap To Fame will be looking to improve on his second placing in the Cup against the likes of Merlin, Republican Party and Akuta. “Larry” has drawn eight with Merlin on the second row, following out Franco Sinatra. The Group 1 $120,00 IRT Sires’ Stakes 2YO Trotting Championship (3.17pm), the Bob McArdle Sires’ Stakes Southern Mares Classic (6.08pm) and the $200,000 Group 1 Dunstan Sires’ Stakes 2YO Fillies Final are other features on what is a stellar 13-race card. To see Friday’s Addington fields click here View the full article -
By The Centaur · Posted
The problem Hesi is that racing is not like most other businesses. Marketing people are employed to "market" the brand so for example we are seeing metro racetracks plastered with TAB billboards. They just do their job without seeing the big picture. The TAB is a monopoly in NZ so why the billboards preaching to the converted. It dissaudes legit businesses from supporting racing because of a dislike being associated with bookmakers, They will support the local club but not the gambling side. -
True @Murray Fish. Not sure how that happened. The only thing red around here is the Crusaders' colours. -
By Chief Stipe · Posted
Didn't realise when I went to Tauherenikau, Ruakaka, Te Aroha or even Te Rapa that they were "Carnivals"!!!!
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