In simple terms I think racing needs to be made relevant, and cool again.
I think our leaders are under estimating the power of the smaller clubs and surrounding communities. The people on here want to see the best horses and jockeys. The people we need to entice on track just want a memorable experience.
Shops and roads were mental today with all that last minute Christmas shopping. After trackwork this morning thought I'd grab a couple of things. What a stupid idea! Queues outside The Warehouse waiting for it to open. Then the supermarket was jam packed. The shops are closed for just one day for crying out loud.
Some marketing genius needs to transfer that urgency to the Boxing Day races. I'm trying to think back to what created anticipation for weeks leading up to the carnival at Ellerslie. It's a different world of no newspapers where you might share and discuss at smoko. The age of the device can be a secluded experience.
One thing is for sure, there does appear to be less disposable cash, the Boxing Day sales will no doubt be in full force again. This all impacts on life, and a day out at the races. Clubs need to be much more organised with pre-paid packages, and more inventive with everything on offer.
Just had a quick look at all the odds for the day... Not one fav from Team Orange! In the WFA Legarto has been backed, on that rain arriving? To my eye, she looked just that wee bit pretty, I noted she should improve on that run... tad thin though now at 4.40