In the last 7 years, average return to punter each year has gone from 83.6% to 85.6%. (So an average takeout from 16.4% down to 14.4%). A competitive advantage. Explain to me how information brings the average takeout down in such a fashion?
You've been hoodwinked into thinking it's their information. Which is good. But it is their desire to bring in new money which is changing their model and increasing their revenue. More money, bigger liquidity, more information in those pools, more betting.
Show us a year where their average takeout rate has stayed the same, but their revenue has grown - and correlate that to a change in information provided.