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Sky Sports Racing & BC Enter Partnership


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At The Races will broadcast the 2018 edition of the Breeders’ Cup exclusively live in the UK and Ireland, and Sky Sports Racing will broadcast the 2019 and 2020 events exclusively live following the launch of the new HD, dedicated racing channel, as the successor to ATR, in January 2019.

In addition, ATR/Sky Sports Racing will commit significant promotion and coverage to the event and to the Breeders’ Cup Challenge Series across their digital and social media assets, including hosting another dedicated microsite on attheraces.com.

“We’re delighted to have extended our long-term relationship with the Breeders’ Cup for another three years,” Matthew Imi, Chief Executive, At The Races said. “The event speaks for itself in terms of its profile and position within racing on the global stage. We’re also excited about how we can help tell the story on Sky Sports Racing and leverage the considerable might of Sky Sports, Sky Sports News and Sky Sports’ digital platforms in terms of further support.”

 

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