Letter to the Industry: Keeneland’s Bill Thomason

[Wandering Eyes]

To Our Customers:

It goes without saying that we are in historic times. COVID-19 has disrupted our industry and changed the manner in which we conduct our businesses and our everyday lives. While we are all doing our part to protect against the spread of the virus, we must also provide stability and normalcy to our industry.

The Keeneland September Yearling Sale serves as a barometer for the state of our industry and establishes certainty for our global marketplace. This is a responsibility which we do not take lightly. With summer on the horizon and the entry period for the sale underway, our team’s number one priority is to deliver the most consistent and reliable sales experience possible for both buyers and sellers. While we can’t be certain of the evolving landscape of 2020, rest assured that the Keeneland team will work closely with you to deliver the absolute best marketplace possible this September.

As of today, there are no changes to the schedule or format of the September Sale. We will kick off the world’s leading Thoroughbred auction on Monday, September 14 and continue through September 26. While it is our desire to conduct our auction “business as usual,” our team is working through a number of contingency measures and protocols in the event we need to deploy them, which we will be sharing in the coming weeks. Rest assured we will provide you, our customers, with the most solid sales environment no matter the circumstances. We appreciate your understanding as these unprecedented times require a level of flexibility and preparedness for us all.

It is our commitment to provide you with timely, regular updates as we move into the fall. This newsletter is the first of a series of regular communications in which you will hear from a number of our team members with deadlines, protocols and information to help prepare you and your teams in this changing landscape. We also encourage you to visit the Keeneland Sales Updates page on our website where we will post the latest updates and frequently asked questions. Most importantly though, please know that our entire sales team and myself are just a phone call or an email away.

We look forward to the return of “business as usual” in the coming months.

Be well,
Bill Thomason
President and CEO, Keeneland Association

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