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By Chief Stipe · Posted
I suggest he understands it more than either you or @curious. Most of the general marketing IS aimed at that objective but within the constraints of the gambling harm rules. -
By Chief Stipe · Posted
Sometimes this constant negativity gets so tedious and tiresome. @Shab it isn't "just a little star on the screen" - all retail outlets have got new large promotional screens. These segmented (localised) promotions are displayed on these screens. I don't know what the specific marketing objectives are but two of them would be to encourage the increase in frequency and value of a bet. For example at $1.50 fixed odds win on El Vencedor yesterday was too short for my liking BUT if I had been at the local pub and a couple of jugs into the day $1.70 might have enticed me to shove that spare tenner I had in my pocket on it. @curious the retail outlet promotions wouldn't target NEW customers. The retail outlet demographic are largely already account captured by the TAB. Everyday promotions would be targeted at getting more and more often. Targeting NEW customers in a retail outlet may occur on event days e.g. Melbourne Cup day. My observation of the marketing expenditure and expertise by ENTAIN is light years ahead of the previous TAB management. It isn't random and it is very targeted. The success of their efforts will improve as the technology upgrades continue at pace. -
Apologies Mr Galah . I know you are a great supporter of all the levels especially the lower class horses racing, so sorry to sound as if I didn't recognize this. I think HRNZ do a good job laying on the smaller meetings , and is great the hobby trainers ( and even the major 30 stables of NZ today) get a go on the grass today for example. should be some great racing and sounds great they generate revenue too. I just assume with our local QLD harness for example, that the turnover is near zero so never have known , nor have any idea about how much is actually bet in these races. Same as for NZ. so you'll just have to excuse my ignorance on those matters. On a brighter note , Grimson is back in action with the NZ bred Hi MyNameisJeff , who thundered around Albion Park in near 1.49 to victory last night. A fantastic effort and these horses are just EYE-Popping amazing. The Next NEW ZEALAND Cup winner ( you heard it here a year out) THE JANITOR death seating to a narrow 2nd for Pete McMullen. This horse will be a Super star , nearly as good as Leap To Fame. shame about the poor name 🙄. they rattled along in 26 seconds for both the last 2 quarters . Absolutely Jet engine flying. I've never seen such amazing animals. They left last years Interdominion winner ( and the current Miracle Mile Champion) Luke mcCarthy's DON HUGO 4 lengths behind in 3rd/4th photo. that shows how good The Janitor really is. Wait till he hits NZ shores. You thought GUS was good. This bloke is gunna Blow your socks off. 🏆👍 -
Top of the class curious. They have to think they can win. More than 99% can’t but they have to see it as possible. Cheapest and most effective marketing available to Vouris but he doesn’t understand it. -
I'd make that NEW people punting and for the most part, to get them to do that, they have to think they can win.
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