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Social Element’s dominant Crisp win
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Another Clean Sweep for champion sire Savabeel
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Te Akau’s Richards a dominant premiership winner
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Fastnet at ‘full mast’
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Taylor riding a wave with Pro Surfer
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Selections | Addington – Today – August 1
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NZ Racing and Breeding News – 01 August 2021
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Kiwi import verifies Eagle credentials
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Distance no issue for Smokin’ Romans
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Ima Roca Bee takes Ryder Stakes
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Waller breaks another training record
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Ryan Papenhuyzen announced as Welfare Ambassador
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Near perfect send off
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‘Buddy’ & ‘Brute’
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Daily Mail: Queen Qwara’s crown under threat
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‘Saint’ Koblenz?
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Announcements
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By Chief Stipe · Posted
At Club level you don't need "Marketing Managers" - you need a marketing strategy and plan. Most Clubs don't even think about it - hell they don't even think much about keeping their tracks maintained! -
By Chief Stipe · Posted
Well they are doing a great job of promoting Racing at the moment. From what I've seen 80% of the marketing by ENTAIN on channels other than Trackside are promoting racing. Of course Trackside is owned and run by ENTAIN and now it is free-to-air so you can't deny that the investment is significant. My understanding is that cost is BEFORE payments to racing. Yes but what do you promote? Of course there is a difference between promotion and marketing. NZTR do promote Christmas at the Races and the Grand Tour focussed on the big metro meetings. @Huey would argue they spend too much on the latter and perhaps they do. The biggest issue is a lack of a co-ordinated approach to the marketing where each of the groups - TAB, NZTR, HRNZ and local Clubs co-ordinate their efforts with an aligned message and market target. They don't need a lot to promote locally. For example they don't need to promote a local meeting on TV. Ruakaka for example do a lot of promotion with local businesses and pubs. In the past the TAB did all the marketing. It was McKenzie that pushed it off the TAB balance sheet (to make it look better) and pushed it out to NZTR and the other Code Administrators. None of them had marketing skills or personnel. So for a period either nothing was done or it was way off the mark. NZTR does have the funds if it chooses to spend more of the lump sum it gets from ENTAIN but that will result in a reduction in Stakes. At the end of the day Marketing is no different from any other cost centre in a business - the question is where do they spend their dollars to get the most return? Taking an extreme example running a national ad campaign for the Waipukurau races isn't going to give you much bang for the buck vs the local club going to the local businesses and pubs and making sure they put a poster or three up on the loo wall! -
Race 3 result Trotters 2 year old Sires stakes. group 1 for Brent Lilley and Blair Orange as Kyvalley Ray sits parked and grinds em' down . it's 8 points for The Galah and Gamma. Petite Armour trots well for 2nd as John Dunn tries to win it from the top , but is run down late. Who's Ya Daddy a solid 3rd for the Brodster. 4 points for him. POINTS UPDATE After Race 3 The Ladies 14 points , Brodie 12 pts , Gamma 10 pts, Chief and the Galah 8 points , Ranga 6 pts. -
By Chief Stipe · Posted
Jamie Melham got a "30 raceday suspension". Jamie Melham had her licence to ride in races suspended for 30 race meetings, with the period to commence on Sunday 16 November 2025, and expire on Wednesday 17 December 2025 -
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