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Petit ‘Sweet’ for Meadows success
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Thunderstruck offers rejected
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Le Gai Soleil set to rebound at Randwick
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Double caps standout season for O’Reilly
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Good Friday racing set for Sale in 2022
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Bobby’s ‘brutish’ racing return
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Daily Mail: Rupee to ‘cash’ in at Sandown
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Three-year-old shows plenty of spirit at Awapuni
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Welfare initiatives gain support
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Elliott living his racing dream
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Innes keen on what the new season holds
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Schofer looking to finish season with a bang
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From the Chair
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Southern Harness launch new digital initiative
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Change of scene for Tommy Lincoln
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By billy connolly · Posted
Lots of news lately denouncing the lying, cheating NZ Police force. One senior police officer's cock has cost him his career and 500k per year. -
By Wandering Eyes · Posted
David Hayes is confident Ka Ying Rising is a better horse for his Group One The Everest (1,200m) expedition after the world’s best sprinter breezed through a Sha Tin trial on Friday morning. Trialling for the first time since his comprehensive success in the world’s richest turf race at Randwick in Sydney last month, Ka Ying Rising cruised home first in a star-studded dirt hit-out featuring My Wish and Helios Express. “It was an upper-class trial with some of Hong Kong’s best horses and he did...View the full article -
By Chief Stipe · Posted
At Club level you don't need "Marketing Managers" - you need a marketing strategy and plan. Most Clubs don't even think about it - hell they don't even think much about keeping their tracks maintained! -
By Chief Stipe · Posted
Well they are doing a great job of promoting Racing at the moment. From what I've seen 80% of the marketing by ENTAIN on channels other than Trackside are promoting racing. Of course Trackside is owned and run by ENTAIN and now it is free-to-air so you can't deny that the investment is significant. My understanding is that cost is BEFORE payments to racing. Yes but what do you promote? Of course there is a difference between promotion and marketing. NZTR do promote Christmas at the Races and the Grand Tour focussed on the big metro meetings. @Huey would argue they spend too much on the latter and perhaps they do. The biggest issue is a lack of a co-ordinated approach to the marketing where each of the groups - TAB, NZTR, HRNZ and local Clubs co-ordinate their efforts with an aligned message and market target. They don't need a lot to promote locally. For example they don't need to promote a local meeting on TV. Ruakaka for example do a lot of promotion with local businesses and pubs. In the past the TAB did all the marketing. It was McKenzie that pushed it off the TAB balance sheet (to make it look better) and pushed it out to NZTR and the other Code Administrators. None of them had marketing skills or personnel. So for a period either nothing was done or it was way off the mark. NZTR does have the funds if it chooses to spend more of the lump sum it gets from ENTAIN but that will result in a reduction in Stakes. At the end of the day Marketing is no different from any other cost centre in a business - the question is where do they spend their dollars to get the most return? Taking an extreme example running a national ad campaign for the Waipukurau races isn't going to give you much bang for the buck vs the local club going to the local businesses and pubs and making sure they put a poster or three up on the loo wall! -
Race 3 result Trotters 2 year old Sires stakes. group 1 for Brent Lilley and Blair Orange as Kyvalley Ray sits parked and grinds em' down . it's 8 points for The Galah and Gamma. Petite Armour trots well for 2nd as John Dunn tries to win it from the top , but is run down late. Who's Ya Daddy a solid 3rd for the Brodster. 4 points for him. POINTS UPDATE After Race 3 The Ladies 14 points , Brodie 12 pts , Gamma 10 pts, Chief and the Galah 8 points , Ranga 6 pts.
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