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Former halfback now racehorse owner and sponsor
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Jungle Magnate Hong Kong bound
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Coventina Bay thriving ahead of Cup
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Wordsworth returns to form at Te Rapa
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Racing royalty combines for memorable success
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2022 Stradbroke Handicap weights released
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NZB weanling sale this Thursday
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Reid to ponder his driving future
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Bright future tipped for Wheels Of Fortune
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NZ Racing and Breeding News – 23 May 2022
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Giant Leap heads trio of Darwin debut winners
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Natural Mystic continues Tarzino run
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Princess scores narrow Sandown win
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Richardson pleased to see old mate back in town
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Aussie News – May 22
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Could well have been date seems about right. I'm familiar with Nielsens from a former life. They were God to anyone in the business of marketing a brand. Did that research also say, that the only thing that was perceived as positive about racing, was a day out at the races. And look what Weaver did to Ellerslie. -
In general, you raise a good point. Racing virtually never does market research to find out what the public thinks of it, so any changes made are just fire away and hope. Marketing 101 says, find out what the customer thinks about your product, adapt the product if need be and promote and market accordingly. I doubt this has ever been done in racing in NZ. The same principles and modus operandi would apply to animal welfare
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By Nowornever · Posted
Trying to cater for the younger audience but it is cringe to most. I do get a laugh out of some of their bets they put on that have absolutely no show. It is ironic that these guys are betting thousands and some of us can't even get $100 on. -
By Wandering Eyes · Posted
Kiwis all over the country are being encouraged to get behind the “Backing Blair” campaign at this November’s World Driving Championship. Seven-time New Zealand champion Blair Orange will be carrying the harness racing hopes of a nation when he wears the Silver Fern from November 2-11. And now fans can show their true colours. A line of Backing Blair merchandise has been designed specially for the WDC and a range of socks, beer coolers, caps, sunglasses and flags will be available for people to purchase. The merch will feature Orange’s campaign logo and his nickname The Postman (because he always delivers). The “Backing Blair” campaign will be launched on Harness Million night at Addington on Friday, October 10 and the man himself will be there in the Backing Blair Fanzone on the Spectators’ front lawn for anyone wanting photos and signatures. There will be spot prizes, draws, and giveaways throughout the evening. Fans can also leave him a personal good luck note in the Fan Mailbox. The messages will be delivered directly to him as he prepares to take on nine of the world’s best drivers at Kaikoura, Cambridge, Winton and Addington. This is the first time New Zealand has been the sole host of the WDC and with the home country having a great record in the event there is no better time to Back Blair. The Backing Blair merchandise is available now to pre-order on wdc25.nz Event : The Backing Blair campaign launch Where ” Spectators’ Front Lawn, Addington When : from 5pm – Friday October 10 View the full article -
Do you think that has helped if that survey were run again today? I'd suspect it would be worse.
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