46%, so 54% returned in prizes
Just over half of that 46% goes as sports and community grants.
It may be dressed up with all the warm fuzzies, but still gambling and like the TAB, readily available online now.
On one hand we have part of the proceeds of gambling funding an industry, and increasingly more, sports organisations
On the other, the proceeds supporting community and sports organisations.
Just had a look through some of the Lotto ads, and there is no reference to betting responsibly, whereas with Entain/TAB every advert/promotion has a reference to bet responsibly, even when Trackside presenters are promoting having a bet.
So, you would have to say, that Entain have taken a lot more responsible approach to the promotion of gambling
New Zealand’s Gambling Advertising Code (administered by the ASA) has rules on how gambling can be advertised — including care about audiences, placement, and no targeting of minors. ASA - Advertising Standards Authority
That code doesn’t say every Lotto ad must carry a specific warning label, but it does require advertisers to consider harm and audience appropriateness.
Not sure how audience appropriateness is accommodated, when they are advertising mainstream at times when there is viewing by children