I lived in Waharoa (just north of Matamata) for a while, working in the now defunct dairy factory. A group of us would never miss a mid-week race meeting in the region. Got to know a few racing people and there was always a usually very accurate tip out for a Matamata horse. That is racing for the mad keen enthusiast punter, so many of us were like that in those days, perhaps because there was not a lot else to do, other than live in the now also defunct Waharoa Tavern.
I always felt that Ellerslie missed the boat when they went corporate/elitist, missing out on many of these enthusiasts and also general race-goers who just wanted a relaxing day out at the races, so now they stay at home.
There is no reason why Ellerslie cannot offer both options. Many sports and entertainment venues offer the full range to meet all customer expectations, from upmarket to budget