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Bit Of A Yarn

Radio...back in the stable.


The Centaur

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except the stable has bolted. This new deal seems a bit hard to follow but its plain that horse racing and radio go together as many tried to point out when TAB got rid of radio for less than $1 million.

https://www.scoop.co.nz/stories/BU2311/S00330/tab-new-zealand-to-acquire-senz-digital-audio-from-sports-entertainment-network-nz.htm

The fact is that previously advertising revenue combining TV and radio could have been returned directly to racing. The problem being the TAB personified by the small thinking McKenzie never could grasp commercial opportunities and lived in the past where the TAB was a just a clerical outfit.

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Sport and Racing and radio go well together, the key here is to cater for everyone so the station can be a success, it appears a lot more races are going to be broadcast but getting the balance is the key.

Having the app as a add on allows the radio to be number 1, and other events streamed, it's not difficult. I've always maintained there are 55 days where racing should get priority, 52 Saturdays, Melbourne Cup and Trotting Cup and Boxing Day, broadcasting a lot of the rubbish is a turn off.

Outside that who knows but Domestic Cricket has its place, so does League and Football too.

Edited by mikeynz
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