Air NZ's new Racing Ignorance PC strategy....??

[Thomass]

Wow...the limp wristed PC don't use "animals as entertainment" narrative appears to have hit the Air NZ Boardroom...

Read and weep....

Perhaps their "clarity" needs a few drops of wake the f up  when the 'racing industry' starts flying anything other than Air PC....and letting them know afterwards...

Kia Ora mag says AirNZ is "working through their position on wildlife tourism and tourism activities that involve animals and they are not comfortable promoting horse racing or accepting revenue from the industry until they have clarity on their position"

 

[All The Aces]

Does that mean we get to fly free if they are not comfortable accepting revenue. ?

[Freda]

Perhaps the industry should give them 'clarity' then....show that horse welfare is being actively espoused instead of putting out 'mission statements' that sound lovely - but doing nothing.

[Thomass]

And of course this is an INTERNATIONAL airline flying into places like Australia 

Where the ABC programme showed the out of control abattoir and only suspended grubs like Weir using electric torture...

You can't blame them really..

[holy ravioli]

Going Vegan too no doubt....and definitely no leather in 1st class.

[Thomass]

So a quick call from Sandy Berrrrrnarrrrd to the head honcho of things Air NZ PC....

...and NZTR's Bon Vivant...Mary I hate champers Burgess...social media campaign ...worked the oracle...

...and a quick az backdown from Air PC...

the NZTR ad's booked in and ready to go for the January Edition...

...bewdaful work Mary

[Thomass]

Not a bad idea of Bernarrrrrd's...publishing a list of Racing friendly businesses...

Lets stick together under the attack dogs...

In the current climate, where sponsors at race meetings are now being targeted by protest groups, it is even more important to ensure industry participants throw our numbers into ensuring our business goes to those who chose racing. One particularly vocal group, which saw three protesters at Trentham on Saturday, has written to race sponsors and entertainers performing at race meetings in an effort to discourage their involvement.

Fortunately, racing has – through its many participants, employees and volunteers – numbers on its side.  The 2018 IER Size and Scope report put that number at 58,100.  We also contribute significantly to the economy with an annual contribution of $1.6 billion

One of our goals in the New Year is to create a directory of companies which support racing and to encourage our participants to in turn spend their money with these businesses.  At the same time, we need to ensure we are telling those businesses that is why we are giving them our business.

It can be as simple as selecting a particular restaurant or accommodation outlet when travelling.  These businesses need to be made aware of the fact that their financial support of our industry is appreciated and acknowledged.

While there are businesses who do get behind racing, there are others who chose not to have any involvement based on their own policies.  This week one of our major racing clubs and our own marketing arm had advertising declined in Air New Zealand’s January Kia Ora magazine.

The excuse given was that Air New Zealand was – “currently working through their position on wildlife tourism and tourism activities that involve animals and they are not comfortable promoting horse racing or accepting revenue from the industry until they have clarity on their position.”

At the final hour Air New Zealand advised its publishers to accept the advertising, however it was a reminder that not all businesses view our industry favourably.  It was also a lesson to consciously consider where we might spend our discretionary dollars.