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    • Chief Stipe
      Any lessons here?

      By Chief Stipe · Posted

      Well as I said earlier @Huey thank you again for your vote of confidence but as I also said there are too many cynical types like yourself ensconsed on these committees.
    • Huey
      Any lessons here?

      By Huey · Posted

      Someone somewhere may do it though,  that's why the industry needs a clever chap like you on a racing club committee!   
    • Chief Stipe
      Any lessons here?

      By Chief Stipe · Posted

      I am and have been a part of it.  Needs tweaking but a damn good start.  Shame your Grand Tour days are well behind you and lets face it spending a marketing dollar targeted at you and your peer group would be a negative investment.
    • Chief Stipe
      Any lessons here?

      By Chief Stipe · Posted

      I don't believe it is entirely the wrong strategy.  Just needs tweaking as you infer.  It is reaching new young customers but probably not as effectively as it could.  No point marketing to the captured especially the older one's.  I ventured into The Grand Tour area about a year ago and found the whole setup very well done.  A group of us actually stayed and watched the rest of the races from our bar stools overlooking the pre-parade ring.  The young people there were certainly more entertaining than old miserable moaners in the members stand! Also a friend who was in Christchurch for Cup week passed on some feedback from a bar manager at one of the many new bars on the Riverside section next to the Avon.  The bar manager's view was that he was surprised at the number of young people who were increasingly talking about racing before and after cup week.  He himself was a newcomer and uses BETCHA.  So maybe there are some green shoots.   But as you say at least we are seeing some marketing expenditure but maybe not quite targeted right yet.
    • Wandering Eyes
      Purton warns rivals of Rising’s improvement ahead of HK return

      By Wandering Eyes · Posted

      In an ominous warning to his rivals, Zac Purton has declared Ka Ying Rising has improved from his overseas heroics in the Group One The Everest (1,200m) ahead of Sunday’s Group Two BOCHK Private Banking Jockey Club Sprint (1,200m) at Sha Tin. Bidding for a remarkable 15th consecutive win, the world’s best sprinter has thrived since returning from Australia where he cruised to victory in the A$20 million (HK$101 million) The Everest at Randwick last month. Purton noted Ka Ying Rising has never...View the full article

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