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https://www.bloodhorse.com/horse-racing/articles/288706/france-galop-marketing-campaign-could-serve-as-model France Galop Marketing Campaign Could Serve as Model Dollars & Sense with Frank Angst By Frank Angst Today, 7:00 AM Sponsored By As United States racing moves to create a national marketing campaign in 2026, it would be well served to gather some input from France Galop, which recently was honored for its advertising and marketing efforts that aim to reconnect people with the sport. France Galop, which organizes, regulates, and promotes horse racing in the country, Nov. 19 was honored by the Grand Prix of Sport Business in three categories. It landed the Prix Argent for best marketing by a sports organization for its "sportainement" strategy to reconnect the French public with racing, the Prix Or for the best event activation in support of sport, and the Grand Prix of Sport Business for its "Horses in the City" event. The Horses in the City event brought together the many aspects of racing to showcase them in a singular event for the public. Backed by the Ministry of Agriculture, the event brought together Paris City Hall, the French Federation of Horse Racing, Association for Training and Social Support of Horse Racing Staff, and the Au-dela des Pistes (a racehorse retraining association). For two days in September, French racing showcased many aspects of the sport and industry by taking its story to the people, setting up shop in one of the beloved squares in Paris—the Place de la Concorde, which served as a favored gathering spot during the 2024 Summer Olympics. For two days Paris saw horse and jockey parades in a giant paddock—as if a racecourse had been dropped into the city. The free event saw horse riding sessions and demonstrations, activities for children and families, meet and greets with racing's stars, demonstrations by graduates of the retraining program, and giant television screens highlighting top horses and races. Ahead of the September event France Galop managing director Elie Hennau noted that people would have a chance to make a connection. "At Place de la Concorde, everyone can admire the racehorses from up close, learn how to ride like a jockey, watch equestrian demonstrations, and learn all about our wonderful sport," Hennau said. The event attracted more than 35,000 visitors. France Galop president Guillaume de Saint-Seine told Racing Post in September that the event built connection with the public while telling racing's big-picture story. "It is one of my ambitions to bring horse racing back into the hearts of the French people and what better way than to bring horses into the city," de Saint-Seine said. "I hope many people will come and discover all the professions associated with racing, and to show the passion we have for the horses here." As U.S. racing is expected to create a national marketing campaign in 2026, taking some lessons from France Galop would be wise. While betting races is the greatest gambling game ever invented and deserves to be promoted, it's important that the sport rebuild its connection with the public. If such a connection can be built, it would prove the best investment long-term. As for that process of building more powerful connections? Racing and breeding's agricultural ties provide plenty of opportunity. Then there are our many stories to tell: farms, training centers, sales, tracks, and retirement farms to name a few. This should be a strength in building these connections. Professional soccer teams throughout the U.S. have done a great job with this approach. Without the tradition that football and baseball have enjoyed in the U.S. these teams have understood the need to connect. Many have backed youth programs, and fostered connections with local restaurants and bars. It's a buy-local approach taken to sport. Such an effort in racing can build fans and good feelings overall, which can be critical during times the sport pursues initiatives with government. Good news for racing? The sport has the best of God's creatures in building such a connection: the horse. France Galop certainly leaned into that approach. "With the inaugural edition of Horses in the City we aimed to engage Parisians at the Place de la Concorde, in line with our mission to bring racing back into the hearts of the French people," de Saint-Seine said. "These awards bring pride to the entire industry and inspire us to keep offering unique experiences at our racecourses." -
By Wandering Eyes · Posted
Mrs. Astor will try to duplicate the result from a year ago in seeking a second consecutive victory in the Red Carpet Stakes (G3T) when the $100,000 race is renewed Nov. 23 at Del Mar. View the full article -
By Wandering Eyes · Posted
Saturday, Milan, 14:40 PM, CET PREMIO ST LEGER ITALIANO-G3, €70,400, 3yo/up, 3000mT Field: 1-Almenkonig (Ger) (Millowitsch{Ger}), 2-Ismahane (Ger) (Isfahan{Ger}), 3-Jolly Jumper (Ire) (Free Eagle{Ire}), 4-Lordano (Ger) (Adlerflug{Ger}), 5-Maestro Del Mar (Ire) (Grendisar{Ire}), 6-Moon Wolf (Fr) (Intello{Ger}), 7-Nonna Vanda (Ire) (James Garfield{Ire}), 8-Oberer (GB) (Cracksman{GB}), 9-Orion Queen (Fr) (Sea The Moon{Ger}), 10-Taany (Ire) (Teofilo{Ire}), 11-Thine Be The Glory (GB) (Showcasing{GB}). TDN Analysis: Taany is back to defend her Italian St Leger title after winning this by 10 lengths in 2024. The Luciano Vitabile trainee has landed a pair of Group 3 races at San Siro this season, and Saturday's contest is her first back at this 3000-metre trip since her victory last year. Marcel Weiss will saddle Lordano, who is fresh off a victory over this trip in the G3 Silbernes Pferd at Cologne earlier this month. Oberer is a listed winner in Italy and, after a second-place effort in the Listed Premio Roma Vecchia, received the ultimate equipment change. The new gelding will leave from stall four. Sunday, Kyoto, 15:40, MILE CHAMPIONSHIP-G1, ¥347,520,000, 3yo/up, 1600mT Field: 1-Toshin Macau (Jpn) (Big Arthur {Jpn}), 2-Champagne Color (Jpn) (Duramente {Jpn}), 3-Water Licht (Jpn) (Drefong), 4-Magic Sands (Jpn) (Kizuna {Jpn}), 5-Ascoli Piceno (Jpn) (Daiwa Major {Jpn}), 6-Gaia Force (Jpn) (Kitasan Black {Jpn}), 7-Cervinia (Jpn) (Harbinger {GB}), 80Kangchenjunga (Jpn) (Big Arthur {Jpn}), 9-Elton Barows (Jpn) (Deep Brillante {Jpn}), 10-Lavanda (Jpn) (Silver State {Jpn}), 11-Off Trail (GB) (Farhh {GB}), 12-Win Marvel (Jpn) (I'll Have Another), 13-Long Run (Jpn) (Victoire Pisa {Jpn}), 14-Lebensstil (Jpn) (Real Steel {Jpn}), 15-Jantar Mantar (Jpn) (Palace Malice {Jpn}), 16-Docklands (GB) (Massaat {Ire}), 17-Soul Rush (Jpn) (Rulership {Jpn}), 18-Wide Latour (Jpn) (California Chrome). Click here for the complete field. The post Black-Type Analysis: Can Lordano Claim The St Leger Italiano For Germany? appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions. View the full article -
By Wandering Eyes · Posted
As U.S. racing moves to create a national marketing campaign in 2026, it would be well served to gather some input from France Galop, which recently was honored for its advertising and marketing efforts that aim to reconnect people with the sport.View the full article -
By Wandering Eyes · Posted
Not even a wide draw can dent Bruce Wallbank’s enthusiasm at the prospects of his talented sprinter Midnight Edition (NZ) (Wrote) in the Gr. 3 Haunui Farm Counties Bowl (1100m) at Pukekohe on Saturday. Midnight Edition came up with barrier 11 in the 16-horse field for his home-track feature, but that includes two balloted runners drawn inside him. “He’ll end up jumping from eight or nine with scratchings and if anything, the way he races the draw might benefit him,” Wallbank said. TAB odds-setters adopted the same philosophy when they put Midnight Edition at the top of the Counties Bowl final field market at $3.90. After slight fluctuations, he remained at that price but with the inclusion of boosted odds, on Friday morning $4.40 was on offer. “When you look at his record and the weight they’ve given him, he deserves to be favourite – I can’t believe he’s got only half a kilo above the minimum.” The Wrote gelding had always shown ability, winning three of his 12 starts as a three-year-old as well as placing in the likes of the Gr. 2 Auckland Guineas (1400m), in which he was relegated after dead-heating with Yaldi, and another smart sort in Checkmate finishing third. Midnight Edition’s four-year-old campaign began with an open 1200m win at Te Rapa in mid-September, and he finished second in his two subsequent starts, most recently beaten a neck by Twain in the Gr. 3 Sweynesse Stakes (1200m, w-f-a) at Rotorua six weeks ago. “He’s had a break and he’s spot-on for Saturday,” Wallbank said. “He loves that track and it will take a good horse to beat him.” Last season Midnight Edition was placed up to 1600m and was even stretched out to 2000m in the Gr. 2 Waikato Guineas (2000m), however, the focus for the meantime at least is sprint distances. “After this race he’ll go to Te Rapa for the 1400m race on Waikato Cup Day and that should set him nicely for the Telegraph (Gr. 1, 1200m) down at Trentham,” Wallbank said. “The three-week gap between each of those races works out well for him.” View the full article
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