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It's a critical KPI. We know that you can't significantly increase punter spend from existing customers, and the advertising spend as you say, along with the new platform, improved product etc. has to work, especially since to date, the online monopoly doesn't appear to have had much impact. -
By Murray Fish · Posted
sigh, numbers and then the reality behind them... Here in Dunedin , via ODT, there must have been 30/50 full page advs. asking people to open accounts, etc. I presume some of the update was via that sort of thing! It would be interesting actual #'s that the 'new' accounts bet? -
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The ones Vouris talks about at around the seven minute mark that Guerin pretends he doesn’t know about. -
You've clearly never ever been anywhere near a racing club committee.
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