HGTV ad?

[curious]

1 minute ago, Chief Stipe said:

In recent times in NZ it would be TABNZ profits and we would have all complained.

Maybe, but it's not now. Totally different from the Kmillions excessive spend by NZTR

[curious]

You clearly still don't get it. I'm talking about promoting racing to the general public. If you want to discuss the merits of the Everest as a race or racing's social licence, do it in another thread.

[Chief Stipe]

49 minutes ago, curious said:

You clearly still don't get it. I'm talking about promoting racing to the general public. If you want to discuss the merits of the Everest as a race or racing's social licence, do it in another thread.

Who are the "general public"?  Are you saying they don't have a social conscience?  Are you saying they don't think about what they're being told about a race?

 

[Chief Stipe]

56 minutes ago, curious said:

Maybe, but it's not now. Totally different from the Kmillions excessive spend by NZTR

Which is now being bolstered by Entain.  As for NZTR doesn't it come our of their marketing budget?  You know "promotion to the general public"?

[curious]

33 minutes ago, Chief Stipe said:

As for NZTR doesn't it come our of their marketing budget?  You know "promotion to the general public"?

No. It comes out of their stakes funding at the expense of funding for other races.

[curious]

38 minutes ago, Chief Stipe said:

Who are the "general public"?  Are you saying they don't have a social conscience?  Are you saying they don't think about what they're being told about a race?

 

I'm referring to the public not generally involved with racing or betting. No and no to the other 2 questions. You clearly still don't get it.

[Chief Stipe]

1 minute ago, curious said:

I'm referring to the public not generally involved with racing or betting. No and no to the other 2 questions. You clearly still don't get it.

Get WHAT?!

[curious]

4 hours ago, Chief Stipe said:

Get WHAT?!

That question confirms that you don't get it. I'll leave my comments for those that do to consider and respond to if they like.

[Huey]

I don't know what HGTV is , but the ad is sh*te!

[Chief Stipe]

2 hours ago, Huey said:

I don't know what HGTV is , but the ad is sh*te!

Apparently, it appeals to the general and or wider public!

[Chief Stipe]

17 hours ago, curious said:

No. It comes out of their stakes funding at the expense of funding for other races.

But after the MacKenzie reign marketing of the product was pushed off the balance sheet and onto the codes.  NZTR is essentially bulk funded - how that money is divvied up between stakes and what you could call the cost of sales is up to NZTR.

The question is has the marketing of racing been handed back to Entain?

If so will this lot and their support staff go?

Marketing, Communications and Wagering Partnerships

Head of Marketing, Communication and Wagering Partnerships
Dan Smith
M: +64 27 234 2671
E: dan.smith@nztr.co.nz

Marketing and Brand Lead
Leanne Meredith
M: +64 27 204 2350
E: leanne.meredith@nztr.co.nz

Communications and Public Relations Lead
Emma Thompson
M: +64 21 071 2929
E: emma.thompson@nztr.co.nz

Digital Marketing Specialist
Caitlin O'Sullivan
M: +64 27 722 2965
E: caitlin.o'sullivan@nztr.co.n

[curious]

On 4/10/2023 at 9:41 AM, curious said:

What? It'll follow the TVNZ+ lead up series won't it. Free to all. https://www.tvnz.co.nz/sport/horse-racing/horse-racing/the-everest-show-episode-1-extra

And he is, arguably at least, the fastest, certainly rated the best, sprinter in the world and it is the richest turf sprint in the world.

To be covered on Trackside premier (64) and TVNZ+.

 

[holy ravioli]

Exciting race...can't wait...even though it's not a ...Grp 1!😉

[Chief Stipe]

Two weeks later will be better.  The Cox Plate and the Manikato.  

[curious]

11 hours ago, holy ravioli said:

Exciting race...can't wait...even though it's not a ...Grp 1!😉

I agree. Looking forward to it. Imperatriz aside, the best sprinters in Australasia and an even competitive betting event.

[Chief Stipe]

1 hour ago, curious said:

I agree. Looking forward to it. Imperatriz aside, the best sprinters in Australasia and an even competitive betting event.

I'm really looking forward to the Racing.com streaming service showing the following on the same day at Caulfield:

The Caulfield Guineas Group 1 (some nice future stallions have won that race);

The Toorak Handicap Grp 1;

The Might and Power Grp 1 (amazing history);

Schillaci Stakes Grp 2;

The Herbert Power Grp 2;

Not to forget the two Grp 3's and Listed races on the card.

No raffle tickets in sight for those races nor do you need to run a glorified Calcutta to get into them.  Just be the best in your grade.

[curious]

Yeahh. That too. Exciting times. But in case you still haven't got it, this thread is about the Everest and the promotion thereof.

[Chief Stipe]

53 minutes ago, curious said:

Yeahh. That too. Exciting times. But in case you still haven't got it, this thread is about the Everest and the promotion thereof.

I thought it was about a HGTV Ad and the promotion of racing to the general/wider public?