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Bit Of A Yarn

Entain roadshow highlights


curious

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Very good, tidy, succinct presentation by Cameron Rodger and Lachlan Fitt with plenty of question time and and a hot lunch after.

Some notable points.

  • Betcha goes live today. They've been getting about 200 new accounts daily since the soft launch but expect that to jump to about 1200 once the advertising starts. Very much aimed at the under 35 market who make up a large portion of those opening overseas betting accounts.
  • Big emphasis on attracting FTBs (first time bettors), so new business. From Betcha and across the board.
  • Their estimate of lost revenue overseas was 150-200m. Non-committal about the ring-fence legislation though suggested they were hopeful.
  • Still working on media improvements but Trackside now available in 85% of homes cf. 25% when they took over.
  • First of 7,000 new terminals have arrived ahead of schedule. They'll be rolled out next March. Also all new terminals for on-course and off-course operators. Much simpler and anyone with a TAB account should be able to operate them straight away.
  • New app now going well after an initial customer satisfaction crash. On a range of metrics that's now higher than the old app.
  • Very open to feedback. One floor question was about the blackbooker system currently sending individual emails for each horse instead of the old system daily combined. Sounded like they'd get that sorted straight away.
  • Keen on getting people oncourse, especially FTBs for the experience, both social and wagering.

I'll post more if I think of it but still very much work in progress.

Edited by curious
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