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Posted
The Australian races driving a surge in Kiwi turnover for Entain – The Straight
thestraight.com.au
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New Zealand punters’ thirst for Australia’s feature races continues to grow with The Everest easily surpassing the Cox Plate as the second most bet on race, but still well behind the Melbourne Cup.https://bitofayarn.com

Entain, which now has a legislated monopoly in New Zealand, reported record Melbourne Cup turnover of $13.6 million in 2025, with more than 20,000 additional active customers compared to 2024.https://bitofayarn.com

That had a knock-on impact for the local Ellerslie meeting that same day, which broke the $5 million mark, a 37 per cent increase on 2024.

The data was confirmed by Entain’s New Zealand managing director Sam Moncur in his monthly update and backs up what Australasian chief Andrew Vouris revealed to The Guerin Report this week.https://bitofayarn.com

He confirmed that on Melbourne Cup Day, there were over ,000 active customers who had never placed a bet on racing before. That comes off the back of the overall active customers in October increasing from 105,600 in 2024 to 117,400 this year. https://bitofayarn.com

The Everest was Entain NZ’s biggest turnover race anywhere in October, generating $1.49 million across the TAB and betcha digital channels.

The Cox Plate generated $1.02 million and the Caulfield Cup $937,000. The Windsor Park Stud Soliloquy Stakes was the leading local event for October at $741,000. Overall, thoroughbred racing turnover for Entain fell in October by 4.8 per cent compared to 2024.

Sports turnover spiked by 72 per cent in October to reach $120.9 million, while turnover across all three NZ racing codes, including overseas, was $180.3 million.

It wasn’t just the Melbourne Cup driving additional engagement. In early November, New Zealand Cup day turnover defied a massive storm which hit the track mid-meeting, reaching $7.7 million, an increase of 9 per cent on 2024.

The previous Saturday, which featured the 1000 Guineas, saw turnover up by 30 per cent year on year. https://bitofayarn.com

Posted
31 minutes ago, Murray Fish said:

oh the irony!  give a transnational a closed shop!  meanwhile! the Punters focus there $ on overseas racing and sports events...  gee, this must end well!!!! 

Well at least ENTAIN are telling the local industry that they need to get their shyte together and provide a quality product.  With the prior ownership model their didn't appear to be any push back at all.

Posted
54 minutes ago, Chief Stipe said:

Well at least ENTAIN are telling the local industry that they need to get their shyte together and provide a quality product.

Cromwell is one club that continues to attract good betting figures.  Does that put Cromwell on a par with Ellerslie as far as a quality product is concerned?  I guess quality product needs to be defined.

Posted
1 hour ago, Special Agent said:

Cromwell is one club that continues to attract good betting figures.

Based on what evidence?

If they do then yes they probably are on pay with Ellerslie in terms of what the punter perceives as a quality product.

I note with 15 mins before the start of race 1 they have $4,500 in the W/P pools.  

Posted

So 105k TAB accounts 2024…. This year 117k, and this is with the introduction of Betcha? 
Was always going to be false figures when they once again have the monopoly…. 

Posted
1 hour ago, Newmarket said:

So 105k TAB accounts 2024…. This year 117k, and this is with the introduction of Betcha? 
Was always going to be false figures when they once again have the monopoly…. 

And that's 5 months into the effects of the monopoly legislation? You'd expect that to be generating additional revenue of $10m a month by now wouldn't you?

Posted
9 minutes ago, curious said:

And that's 5 months into the effects of the monopoly legislation? You'd expect that to be generating additional revenue of $10m a month by now wouldn't you?

No why?  You are trying to find a link between the monopoly legislation AND the number of accounts AND an increase in revenue.  You are assuming that you know how many existing accounts with the TAB had accounts overseas AND that some of the new accounts were or weren't NZ customers with only overseas accounts that changed.  You are missing a whole lot of data before you derive causation.

Posted
31 minutes ago, Chief Stipe said:

No why?  

Why not? Would you not expect if the monopoly were going to recapture revenue lost to overseas operators, that would be evident pretty much immediately?

Posted
46 minutes ago, curious said:

Why not? Would you not expect if the monopoly were going to recapture revenue lost to overseas operators, that would be evident pretty much immediately?

I never had the expectation that it would be $10m a month nor that it would happen very quickly.

Posted
4 minutes ago, Chief Stipe said:

I never had the expectation that it would be $10m a month nor that it would happen very quickly.

Well Entain predicted that amount and Vouris certainly sounded surprised that it hadn't happened quickly.

Vouris said the previous ‘grey market’ occupied by overseas operators was worth around $180 million, but that hadn’t just disappeared overnight.

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