Thomass Posted June 20, 2019 Share Posted June 20, 2019 What do we need to make Racing more palatable to Generation Z...and betting on their Racing heroes...not their Sporting ones? Younger punters behind big lift in sports betting, Roy Morgan reports Parramatta’s Josh Hoffman and Blake Ferguson celebrate after scoring a try during the NRL’s round 14. Picture: AAP SARAH-JANE TASKER REPORTER 2:25PM JUNE 20, 2019 NO COMMENTS Sports betting in Australia is growing, with young punters turning to their favourite sporting codes to gamble, new research shows. Research from Roy Morgan, which analysed betting patterns over the last year, showed a decline in Australians placing bets on racing events, while over the same period, more Australians were betting on sport. Sports betting has grown by more than 10 per cent from a year ago and with popular sports including the AFL and NRL as well as several World Cups being held this year there are plenty of high profile sporting contests for gambling Australians to try their luck on. READ NEXT DISABILITY SCHEME NDIS fraud ‘totalled $370k’ TESSA AKERMAN The latest Roy Morgan “Gambling Currency” report showed that punters aged 18 to 24 were more likely to bet on sport than on racing. But they made up the only age group of punters for which sports betting was more popular. The research showed that 1.8 million Australians aged 18 and over placed bets over a typical three month period. Of those, 1.5 million bet on racing events, while 620,000 placed a sports bet. The survey results come after Collingwood’s Jaidyn Stephenson was this week given a $20,000 fine and a 22-match ban (which includes a 12 week suspension) after admitting to placing bets on AFL games he was playing in. On two occasions the 20-year-old gave money to a friend to place bets for him. On the other occasion, he used a friend’s betting account. The total of all three bets came to $36 — all were unsuccessful. Michele Levine, chief executive of Roy Morgan, said although long-term trends showed a decline in the number of Australians having a bet, there were growth areas for betting “Although betting on racing is more widespread, sports betting is where the growth is in 2019,” she said. Betting on racing was most appealing for older Australians. More than 10 per cent of Australians aged 50-64 years old and 9.3 per cent of 65-79 year olds bet on racing compared to only 3.1 per cent of 18-24 year olds. The likelihood of betting on sport increased to 3.8 per cent for 25-34 year olds and 4.9 per cent for 35-49 year olds before dropping off substantially for Australians aged over 50. “Although there is significant crossover between Australians who bet on racing events and those betting on sports, there’s no doubt betting on racing on the whole skews to an older audience than sports betting,” Ms Levine said. “The youngest age group is the only age group more likely to bet on sport than racing events.” The Australian Quote Link to comment Share on other sites More sharing options...
SLB2.0 Posted June 20, 2019 Share Posted June 20, 2019 That's interesting, given that the Australian government is making it harder to attract punters. 1 Quote Link to comment Share on other sites More sharing options...
Newmarket Posted June 21, 2019 Share Posted June 21, 2019 Tab are lucky they have sports betting nowadays Quote Link to comment Share on other sites More sharing options...
Thomass Posted July 5, 2019 Author Share Posted July 5, 2019 (edited) Great new bet type introduced to NSW...this is what we need here to capture the instant gratification Generation Zee...to compete with Sport betting... Hello Johnny..get your boys and girls onto it...ok? ..and the great news its only 107% takeout... Racing NSW have announced a significant prizemoney boost to country racing carnivals on Tuesday with a number of races to now carry a purse of $200,000. Eight country cups, including Port Macquarie, Goulburn, Albury, Wellington, Tamworth, Wagga Wagga, Scone and Grafton, will be worth $200,000 from next season. Prizemoney for the Ramornie Handicap at Grafton, the Wagga Wagga Town Plate and Scone's Dark Jewel Quality has also been boosted to $200,000. The Coffs Harbour and Muswellbrook Cups will receive an increase in prizemoney to $150,000 each, while the Taree Cup, Dubbo Cup and Snake Gully Cup at Gundagai rise to $100,000. Also, the feature meetings at Lismore, Coonamble, Coonabarabran, Mudgee, Moruya, Bega and Orange have received significant increases for their Cups and support races at these meetings. Another initiative for the feature country meetings is a $50,000 ‘Country Magic’ race which is restricted to country-trained horses only. The total annual prizemoney for country racing in NSW will now exceed $81 million, an increase of $48 million since 2012. TAB, in conjunction with Racing NSW, also officially launched the new bet type 'Odds and Evens' on Tuesday, with hopes the product will fund the $7.5 million Golden Eagle at Rosehill. The parimutuel bet type was given a soft launch over the weekend by TAB. TAB's new bet type 'Odds and Evens' Odds and Evens requires a punter to simply select if the saddlecloths of the first two placegetters will be either odd numbers, even numbers or split, where one is an odd number and the other is even. Racing NSW chairman Russell Balding said the product was designed to attract the younger demographic. "The bet type is not only simple, but it is entertaining," Mr Balding said. "Importantly, it is utilising the mobile digital devices that the younger demographic use today. And so we are looking to reach out and access that younger demographic, particularly also those people who may not have access to the detailed race form that a lot of us do have." To maximise liquidity of the new product, the pool is merged with quinella bets. It will be available on all race meetings wagered on through the NSW TAB from Tuesday. Edited July 5, 2019 by Thomass Quote Link to comment Share on other sites More sharing options...
Agent54 Posted July 5, 2019 Share Posted July 5, 2019 107% takeout? Quote Link to comment Share on other sites More sharing options...
Chief Stipe Posted July 5, 2019 Share Posted July 5, 2019 Where did Magoo get 107% from? Quote Link to comment Share on other sites More sharing options...
Thomass Posted July 5, 2019 Author Share Posted July 5, 2019 Oh gee did you two clowns think the takeout was 107%?? Actually that'd probably work on ignoramus Punters like Gen Z... ..and 2 clowns Anything constructive to add? Quote Link to comment Share on other sites More sharing options...
Chief Stipe Posted July 5, 2019 Share Posted July 5, 2019 28 minutes ago, Thomass said: Oh gee did you two clowns think the takeout was 107%?? Actually that'd probably work on ignoramus Punters like Gen Z... ..and 2 clowns Anything constructive to add? Only quoting you. Goes to prove even you don't believe the crap you write. 1 Quote Link to comment Share on other sites More sharing options...
Mooncoin Posted July 10, 2019 Share Posted July 10, 2019 On 5/07/2019 at 9:58 AM, Agent54 said: 107% takeout? Agent,I think the % takeout Thomo has quoted is the bookies (best) price percentage!In a nutshell, its the% the bookies sets for the race and generally it adds up to 1% per horse (sometimes more).Most bookies work between a margin of 104-113.Come in Thomo or BarryB to help explain in more detail. Cheers Quote Link to comment Share on other sites More sharing options...
Newmarket Posted July 10, 2019 Share Posted July 10, 2019 Seems a great bet for those that flip coins and take lucky dips. Would it appeal to you tommy? Quote Link to comment Share on other sites More sharing options...
Happy Sunrise Posted July 10, 2019 Share Posted July 10, 2019 On 5/07/2019 at 2:07 PM, Thomass said: "The bet type is not only simple, but it is entertaining," Mr Balding said. ...for the brain dead. Just a gimmick. Quote Link to comment Share on other sites More sharing options...
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