Jump to content
Bit Of A Yarn

BOAY Racing News


39,102 topics in this forum

      • Journalists
    • 0 replies
    • 112 views
      • Journalists
    • 0 replies
    • 162 views
      • Journalists
    • 0 replies
    • 115 views
    • Journalists

    Australia beckons the Brownes

      • Journalists
    • 0 replies
    • 109 views
      • Journalists
    • 0 replies
    • 154 views
      • Journalists
    • 0 replies
    • 140 views
    • Journalists

    Verry Elleegant on top of the world

      • Journalists
    • 0 replies
    • 132 views
      • Journalists
    • 0 replies
    • 117 views
    • Journalists

    Verry Elleegant on top of the world

      • Journalists
    • 0 replies
    • 117 views
      • Journalists
    • 0 replies
    • 120 views
    • Journalists

    ‘The Sentimental Bloke’

      • Journalists
    • 0 replies
    • 140 views
      • Journalists
    • 0 replies
    • 110 views
    • Journalists

    Tomlinson to seize opportunities

      • Journalists
    • 0 replies
    • 150 views
    • Journalists

    Selections | Wyndham – Today

      • Journalists
    • 0 replies
    • 178 views
      • Journalists
    • 0 replies
    • 179 views
    • Journalists

    Hong Kong Classic Cup

      • Journalists
    • 0 replies
    • 177 views
    • Journalists

    Further stakes increases announced

      • Journalists
    • 0 replies
    • 129 views
      • Journalists
    • 0 replies
    • 199 views
      • Journalists
    • 0 replies
    • 170 views
    • Journalists

    The show goes on at Trentham

      • Journalists
    • 0 replies
    • 139 views
      • Journalists
    • 0 replies
    • 147 views
      • Journalists
    • 0 replies
    • 121 views
      • Journalists
    • 0 replies
    • 161 views
      • Journalists
    • 0 replies
    • 117 views
      • Journalists
    • 0 replies
    • 185 views

Announcements



  • Posts

    • How does a TAB sign do alm that? I know you're probably still hungover from hanging out with all those 20 somethings taking racing into a new era , but even by your standards you're being delusional. 
    • Looks like they all lucky to have a good job, be lean times if they were fulltime punters lol.
    • That's the problem people in the industry have thought it is different to other businesses.  From a marketing perspective it isn't.   So what's wrong with that?  What "branding" of what "product" could the Wellington Racing Club associate directly with?   Which is? I gather you havent bothered to look at what the marketing is aimed at.  It is about increasing the sales of the products that the TAB has on offer regardless of whether or not it is the only business offering those products.  However it is in a business that competes with any number of others for the discretionary entertainment spend. No businesses are more interested in getting value for their marketing dollar.  What value do they get from throwing a paltry amount at a race?  They dont care about bookmakers or gambling as long as they are getting a return on their marketing expenditure.  Those local businesses are no more in the business of charity and making donations than any other.
    • Marketplace has gained the early advantage over Got The Chocolates in Friday’s $500,000 slot race at Addington Raceway. The two star three-year-olds have forged quite the rivalry of late and the next installment will come in Race 11, the Hill, Lee and Scott THE VELOCITY on Show day (7.33pm). Got The Chocolates has got the better of recent clashes but on Friday Marketplace has drawn handier at 2, with the Robert and Jenna Dunn-trained star at 6. In the early markets Marketplace is a $1.85 favourite, with Got The Chocolates at $2.50. Captains Mistress, who has drawn the ace, is next at $11. In the trotting equivalent, the Majestic Horsefloats THE ASCENT highly-rated Australian Tracy The Jet has drawn 3 and will start an equal $3.20 favourite with Meant To Be (unruly). The day features four Group 1s.  Among them is Race 10, the $100,000 Azap Electrical New Zealand Trotting Free For All which features Tuesday’s Dominion Trot winner Gus, fellow Australian Jilliby Ballerini, three time champion Oscar Bonavena and 2022 champion Muscle Mountain. It is timed to go at 7.04pm In the $200,000 Allied Security Pacing Free For All (8.07pm) there will be no IRT New Zealand Trotting Cup winner Kingman but superstar Aussie Leap To Fame will be looking to improve on his second placing in the Cup against the likes of Merlin, Republican Party and Akuta. “Larry” has drawn eight with Merlin on the second row, following out Franco Sinatra. The Group 1 $120,00 IRT Sires’ Stakes 2YO Trotting Championship (3.17pm), the Bob McArdle Sires’ Stakes Southern Mares Classic (6.08pm) and the $200,000 Group 1 Dunstan Sires’ Stakes 2YO Fillies Final are other features on what is a stellar 13-race card.  To see Friday’s Addington fields click here    View the full article
    • The problem Hesi is that racing is not like most other businesses. Marketing people are employed to "market" the brand so for example we are seeing metro racetracks plastered with TAB billboards.  They just do their job without seeing the big picture. The TAB is a monopoly in NZ so why the billboards preaching to the converted. It dissaudes legit businesses from supporting racing because of a dislike being associated with bookmakers, They will support the local club but not the gambling side. 
  • Topics

×
×
  • Create New...