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I've always maintained that the reason racing started to go downhill, has been the lack of concerted marketing and promotion each year, to present racing to each new generation (they have missed 3 now) and build a nationwide brand. It has been happening since the 90's, when sports like rugby, casinos and Lotto started actively marketing their product to the mases to capture that disposable dollar. At the time, it was full on, on what was the only medium, mainstream media Racing never competed to retain their share of the market, that they had a good hold on still in the 90's. Marketing 101, if you don't market and promote your product for 30+ years, you are going to suffer. The Grand Tour is the right idea, but it is mainly marketed to those already aware of racing, not to potential new customers, so fails as a marketing and promotion strategy -
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k cameron earned an easy $3500 last night in the nz trotting derby. sometimes you see horses lining up in those races that have no chance,just to get the starting money. Horses that do that are often given mentally and physically draining runs and you wonder why they bother. But kyle cameron seemed to have it sussed. He went 400m ,not sure why he restrained his horse,but it seemd to resent it a wee bit and galloped and the horse settled about 40m behind the field. So cameron completed a lap,eased it down and pulled it up. As he came off the track i guess he was thinking,i wish i could earn $3500 that easy every week. Talking about drives. the last couple of weeks have seen some very aggressive driving. It must be hard on some horses to be driven that way,but it makes for exciting racing. personally i think the 2 best drivers were the ricky may drive on spirit downunder and the mark purdon drive on arafura last night. may could have gone with john dunn on scrunch when he applied the prssure so far from home,but instead he realised the finsihing post was at the end of the straight and he nursed his horse and it responded really well for him when scrunch hit the wall with 200m to go. Actually,it was no surprise scrunch got beaten last night as he was backing up on such a hard run.Thats the thing about betting. On recent racing scrunch would have won last nights race easy,but when they have been driven so har just a week before you know it will take a toll,you just don't know how much. The arafura drive. Mark purdon used his cunningness to recognise they had gone too hard early,yet if he made a mid race move he would have gone too soon.So he waited,knowing he was positioned to capitalise onthe others up front,who had gone too soon,getting tired. i didn't back either of them myself,but i thought they were the 2 best drives of the last couple of weeks. -
By Wandering Eyes · Posted
Coteau Grove Farms' Little Miss Curlin dueled on the front end and drew away late to win the $100,000 Donovan L. Ferguson Memorial Stakes Nov. 21 at Fair Grounds Race Course, giving freshman sire Charlatan his first black-type stakes winner.View the full article
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