That doesn't make sense. If The Informant had 2,500 subscribers and published 52 editions per year then that works out at about 75 cents per edition. So that can't be the MAIN reason why The Informant fell over.
Perhaps it was the cost of Editorial fees? That is paying the Journalists? With the latter NZTA, NZTM, NZTR and NZRB all spend money. Perhaps that money would have been better spent with The Informant.