NZ TAB's new advert....

[NZRacing]

attracted a lot of complaints.

https://cdn.asa.co.nz/backend/documents/2024/07/09/24108 .pdf

The TAB's response at the end is classic spin doctoring at it's best

[Chief Stipe]

Are the ads any more problematic than LOTTO advertising?  

[Jim Green]

No 

Nothing wrong with an afternoon at the cossi club. Lunch,a couple of drinks and $20 on the horses.

$20 on lotto isn't the same

[Chief Stipe]

2 hours ago, Jim Green said:

No 

Nothing wrong with an afternoon at the cossi club. Lunch,a couple of drinks and $20 on the horses.

$20 on lotto isn't the same

Yep and no one mentions the takeout rate on LOTTO!

[Murray Fish]

there has still been Full Page adtvs in ODT.. and I'm getting video stuff directed my way! all about Hunch's and throwing money at them...

[Murray Fish]

" the target audience was males 40-64 years old "

I thought  the new focus was one a younger age bracket? or is that via other advts? They all seem rather naff to me!

[Huey]

Nauseating adverts , but then most are.

[SLB2.0]

They are effective adverts. They get people talking, and although they might be cringeworthy to racing fans, they will bring in new customers.

Seeing as the TAB does nothing to attract new customers via the internet (google), old-school adverts are their only choice.