Quality OZ Racing is keeping NZ Racing going.

[curious]

21 minutes ago, Chief Stipe said:

I agree plus it seems they picked up more in November driven by the Melbourne Cup Day.

Not sure where you get that from.

[Murray Fish]

3 hours ago, curious said:

Seems pretty clear to me if it's reported accurately'

overall active customers in October increasing from 105,600 in 2024 to 117,400 this year.

sigh, numbers and then the reality behind them... 

Here in Dunedin , via ODT,  there must have been 30/50 full page advs. asking  people to open accounts,  etc.  I presume some of the update was via that sort of thing!  

It would be interesting actual #'s that the 'new' accounts bet?

[curious]

2 minutes ago, Murray Fish said:

sigh, numbers and then the reality behind them... 

Here in Dunedin , via ODT,  there must have been 30/50 full page advs. asking  people to open accounts,  etc.  I presume some of the update was via that sort of thing!  

It would be interesting actual #'s that the 'new' accounts bet?

It's a critical KPI. We know that you can't significantly increase punter spend from existing customers, and the advertising spend as you say, along with the new platform, improved product etc. has to work, especially since to date, the online monopoly doesn't appear to have had much impact.

[Newmarket]

4 hours ago, Chief Stipe said:

I agree plus it seems they picked up more in November driven by the Melbourne Cup Day.

I know many people who open accounts on Melbourne cup day…they deposit and get the free bonus cash…. spend on Cup, maybe with family members or syndicates, do their cash but dont bother to authenticate account, so closes. 
 

Also, ACTIVE accounts is a joke. Talked to many people cup week, most got huge giveaways or free bets in accounts, some never used for months, surprise, surprise the heavens opened in Nov….😆

[curious]

4 minutes ago, Newmarket said:

I know many people who open accounts on Melbourne cup day…they deposit and get the free bonus cash…. spend on Cup, maybe with family members or syndicates, do their cash but dont bother to authenticate account, so closes. 
 

Also, ACTIVE accounts is a joke. Talked to many people cup week, most got huge giveaways or free bets in accounts, some never used for months, surprise, surprise the heavens opened in Nov….😆

Did they? We don't have customer number data for November yet do we?

[Chief Stipe]

4 hours ago, curious said:

Not sure where you get that from.

It was mentioned in an article where ENTAIN said there were so many thousand new accounts from people who hadn't bet before.

 

[Newmarket]

24 minutes ago, curious said:

Did they? We don't have customer number data for November yet do we?

Yeah, i know of a few😙

Attached below are screenshots of some of the promos i got Cup Week from Betcha, other mates received too… had a few more deposit deals too Oct & Nov, didnt get text or email with some, just appeared in acc, example deposit $200 get $200 Bonus Bets… makes sense with timing now, Entain would be trying to get as many non gambling account holders to punt, and getting us much cash out of us all….then publish these numbers😂. None of us have had any offers since Cup week

[Newmarket]

Oooops, here they are

[Newmarket]

2 minutes ago, Chief Stipe said:

It was mentioned in an article where ENTAIN said there were so many thousand new accounts from people who hadn't bet before.

 

I know of 5 friends and family members that used the deposit and sign up cash…. but wont go to TAB to get authentication sorted as all lost on Mel Cup, 

[Chief Stipe]

34 minutes ago, Newmarket said:

I know many people who open accounts on Melbourne cup day…they deposit and get the free bonus cash…. spend on Cup, maybe with family members or syndicates, do their cash but dont bother to authenticate account, so closes.

Brilliant - they inflate dividends and help fund racing at the same time!  By the way you have to authenticate your account to get the bonus cash so I think you might be a bit confused.

35 minutes ago, Newmarket said:

Also, ACTIVE accounts is a joke. Talked to many people cup week, most got huge giveaways or free bets in accounts, some never used for months, surprise, surprise the heavens opened in Nov….😆

Depends what you define as "ACTIVE".  I know people who are seasonal with their wagering.  They don't bet late autumn through to early spring.  Be through Spring until about now end of November.  Stop -t hen start again late Summer through to mid autumn.  

That aside I would consider an acount active that bet during the OZ and NZ spring carnivals but not at any other time.

[Chief Stipe]

8 minutes ago, Newmarket said:

I know of 5 friends and family members that used the deposit and sign up cash…. but wont go to TAB to get authentication sorted as all lost on Mel Cup, 

You don't have to go to the TAB to authenticate.  To get the sign up bonus you HAVE to authenticate.  That might be delayed if you decide to do the hard copy documents process of authentication.  

Well that was the process I experienced with the first time BETCHA sign up.

[curious]

34 minutes ago, Chief Stipe said:

It was mentioned in an article where ENTAIN said there were so many thousand new accounts from people who hadn't bet before.

 

Where was that? I only saw where 7000 existing customers had their first bet on racing. Vouris said that in the Guerin interview. Never saw mention of increased new account numbers.

[curious]

36 minutes ago, Newmarket said:

Yeah, i know of a few😙

Attached below are screenshots of some of the promos i got Cup Week from Betcha, other mates received too… had a few more deposit deals too Oct & Nov, didnt get text or email with some, just appeared in acc, example deposit $200 get $200 Bonus Bets… makes sense with timing now, Entain would be trying to get as many non gambling account holders to punt, and getting us much cash out of us all….then publish these numbers😂. None of us have had any offers since Cup week

Don't see how you know from that there was any increase in active accounts.

[curious]

32 minutes ago, Chief Stipe said:

Depends what you define as "ACTIVE".  I know people who are seasonal with their wagering.  They don't bet late autumn through to early spring.  Be through Spring until about now end of November.  Stop -t hen start again late Summer through to mid autumn.  

That aside I would consider an acount active that bet during the OZ and NZ spring carnivals but not at any other time.

I thought they defined active account as one that been operated in the last 12 months?

[Newmarket]

30 minutes ago, Chief Stipe said:

You don't have to go to the TAB to authenticate.  To get the sign up bonus you HAVE to authenticate.  That might be delayed if you decide to do the hard copy documents process of authentication.  

Well that was the process I experienced with the first time BETCHA sign up.

Yes signing up to Betcha if you already have verified TAB account was easy. 
But if you dont have Drivers Licence, or if you have never used Realmein… will still need to go to TAB to verify 

[Newmarket]

4 minutes ago, curious said:

I thought they defined active account as one that been operated in the last 12 months?

I always thought previous TAB accounts dropped off after 12 months non activity…. maybe they dont now, send punters a free bet instead every 6 months, so accounts still stay open, looks better on their balance sheet

[Chief Stipe]

8 minutes ago, Newmarket said:

I always thought previous TAB accounts dropped off after 12 months non activity…. maybe they dont now, send punters a free bet instead every 6 months, so accounts still stay open, looks better on their balance sheet

I doubt they ever dropped them completely even when data storage was significantly more expensive than it is today.  I image they also had AML requirements to retain all the details of an account.  They may after a certain time flag them inactive.  The data is useful as you pointed out for future promotions.  Also the data is useful if someone is playing the system.  

An account can be open but inactive.  I remember always keeping a $1 in my account so I could stream the races!!!