Bit Of A Yarn

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Posted
8 minutes ago, hesi said:

Same principles of earning more than you spend apply

So he knows how it can earn more? I doubt it.

Posted

On the contrary, one of the ways he built Sistema, was through unique innovative products.  So he knew how to compete in a very competitive market, one of the keys to growing any business and therefor increasing his sales.

The TAB had some great innovative products that got deleted, one of them was the no deductions policy, that punters loved.

Posted
11 hours ago, curious said:

I didn't think I was questioning anything about the advisory committee. If I do, it will be once their report is released.

Ok a rhetorical statement then.

Posted
13 hours ago, Shab said:

Been successful in business for sure. Doesn’t mean he’s got the solutions to fix racing.

He is one of a few that I would have some confidence in. Not only has he been successful in business he has been in racing for most of his life commencing by attending and punting at many race meetings around the CD. 

Posted
7 hours ago, hesi said:

On the contrary, one of the ways he built Sistema, was through unique innovative products.  So he knew how to compete in a very competitive market, one of the keys to growing any business and therefor increasing his sales.

The TAB had some great innovative products that got deleted, one of them was the no deductions policy, that punters loved.

Forget about innovative products. Before my time but from what I can see racing was biggest when all you had was win, place, double 

Posted
6 minutes ago, Shab said:

Forget about innovative products. Before my time but from what I can see racing was biggest when all you had was win, place, double 

Perhaps although at that time it was a real monopoly with only the Tote as an option.  Other than the pub bookie you had no other options.

Posted
45 minutes ago, Chief Stipe said:

Perhaps although at that time it was a real monopoly with only the Tote as an option.  Other than the pub bookie you had no other options.

They could go back to tote only now couldn't they? That would be innovative!

Posted
36 minutes ago, Chief Stipe said:

Perhaps although at that time it was a real monopoly with only the Tote as an option.  Other than the pub bookie you had no other options.

For sure but innovative products do nothing but dilute pools. Simple game bet a horse and hope it gets home first or runs a place. These triple trios, PVLs odds and evens, place extra robbery all just distractions. Makes it look like there’s an answer until it proves to be another fizzer. Racing ain’t the same as making different size quality plastic containers. Done plastics and racing made a lot more easily with the plastics 

Posted
35 minutes ago, Shab said:

Racing ain’t the same as making different size quality plastic containers. Done plastics and racing made a lot more easily with the plastics 

Sistema has 195 core products with colour and size variations on top.  Are you advocating on 3 products on the Tote?  That's no longer possible as the horse has well and truly bolted.  The fact is the TAB makes a lot of profit out of exotic bets.  Isn't that the name of the game?

Posted
39 minutes ago, curious said:

They could go back to tote only now couldn't they? That would be innovative!

They could but as I said to Shab - that horse has well and truly bolted.  You and Shab might find the bigger pools better for your betting but that won't lead to more profit will it?

Posted
30 minutes ago, Chief Stipe said:

The fact is the TAB makes a lot of profit out of exotic bets.  Isn't that the name of the game?

4 square probably makes a better profit percentage wise than paknsave but I know which one I’d want to own

Posted
36 minutes ago, Chief Stipe said:

Are you advocating on 3 products on the Tote?

No just saying don’t rely on coming up with some high margin exotic bet to save nz racing. Stop shafting anybody interested in having a bet and get people punting. 

  • Like 1
Posted
1 minute ago, Shab said:

No just saying don’t rely on coming up with some high margin exotic bet to save nz racing. Stop shafting anybody interested in having a bet and get people punting.

The marginal cost of providing more exotic bets is very very small.  There is nothing stopping anybody interested in having a bet on Win and Place.  

Posted

I don't think there's any future in that line of thinking. Existing punters will only continue to lose what ever it is they are now, no matter how many ways you give them to do that. It's attracting new punters that will increase revenue.

  • Like 2
  • Champ Post 1
Posted
37 minutes ago, curious said:

I don't think there's any future in that line of thinking. Existing punters will only continue to lose what ever it is they are now, no matter how many ways you give them to do that. It's attracting new punters that will increase revenue.

That wasn't my point - just that the marginal cost of implementing a new product is very small.  There are ample products attractive to new customers - they just need to be put in front of them.  Mystery/Easy Bets are popular.  One key strategy has been to promote wagering around major events e.g. Melbourne Cup, The Everest, KM Night and Champions Day.  The key then is to get the new customer to bet again regularly.  Of course the likes of yourself, @Shab and @Murray Fish educating them on takeout rates and telling them they are mugs doesn't help.

The BETCHA social betting syndcate concept has some merit but is hard to train people how to use it.  

Posted

I can assure you Shab, that every company in the world that sells its products, tries to expand its product range by introducing new innovative variations that the marketplace wants.  Some new variations become wildly successful others don't fly

Classic Coca Cola for many years was the one and only product.

Vanilla Coke didn't fly but now Coke Zero is as big as the original.

If they hadn't of done it, they would have lost market share to Pepsi and other competitors.

Racing is no different.  Years ago, it was only Win/Place/Doubles

Quinellas, tifectas and F4 have been hugely successful and there are many punters that such forms are their preferred bet.

Sure there have been a few ducks like Triple Trio and Place 6 lol

 

 

Posted
30 minutes ago, hesi said:

Racing is no different.

Racing is not the same as the fizzy drink business. Sure some mugs will take lots of novelty bets but it’s mostly just cannibalising other pools not growing the game. New punters gotta be encouraged to focus on easy win and place bets

  • Like 2
Posted
7 minutes ago, Shab said:

Racing is not the same as the fizzy drink business. Sure some mugs will take lots of novelty bets but it’s mostly just cannibalising other pools not growing the game. New punters gotta be encouraged to focus on easy win and place bets

But isn't sports betting growing fast on the back of a plethora of bet types.  There are 93 betting options available on each of the Super Rugby semi-finals.  Over 200 on each of the World Cup Football games.

Posted
49 minutes ago, Chief Stipe said:

The key then is to get the new customer to bet again regularly.  Of course the likes of yourself, @Shab and @Murray Fish educating them on takeout rates and telling them they are mugs doesn't help.

If you educate them and show them they can win they’re more likely to stick around. Don’t try and restrict or ban any account that gets to a 10k profit. Hoover their wallets out every week and if they haven’t got an addictive personality they’ll leave. Nothing new in what we’re saying mugs will carry on being mugs. Gotta work hard, be patient and be able to deal with variance. Easy to talk about but very very hard to put into practice. Need to give them the opportunity of giving it a try

Posted

Interesting - back to the head post.  Two of the rising 3yr olds advertised with FRAC shares available have a status of INACTIVE at NZTR.  One doesn't have a trainer and the other is not owned by a FRAC Club company.

Posted
7 minutes ago, Chief Stipe said:

But isn't sports betting growing fast on the back of a plethora of bet types.  There are 93 betting options available on each of the Super Rugby semi-finals.  Over 200 on each of the World Cup Football games.

Sure is but betting on racing is not the same as sports betting. I betcha some mugs will take 2.75 All Whites to qualify from their group and think they got their money back if they fluke one goal. But anyway there are a number of reasons combining to the growth in sports betting not just numbers of betting options 

Posted
4 minutes ago, Shab said:

Sure is but betting on racing is not the same as sports betting. I betcha some mugs will take 2.75

But you rely on mugs for you to make a profit.

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