I don't have a major problem with the ad either if that's what they want to do, however, I question the veracity of the $80m figure and wonder how that was arrived at and whether it meets advertising standards.
Also, if I do say $1m per year of turnover with overseas operators and almost never watch trackside, what is the use of it even if it is effective? Not much use if it doesn't reach me. I'd never seen it either till it was posted on the NZTAB site.