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Bit Of A Yarn

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Posted
1 minute ago, Special Agent said:

The customer experience is so important so, I expect club officials to work tirelessly to achieve a high standard every time.

Has anyone seen results of the NZTR survey yet?

This is something that goes without saying in the business world, where most companies have substantial budgets for marketing and research.

NZTR, in fact all racing in NZ lags a long way behind.  They tend to do what they think the customer wants

Posted
4 minutes ago, hesi said:

This is something that goes without saying in the business world, where most companies have substantial budgets for marketing and research.

NZTR, in fact all racing in NZ lags a long way behind.  They tend to do what they think the customer wants

Not quite correct Hesi. They do what suits themselves because in their eyes they are significantly superior to the rest of the industry participants and supporters. 

  • Champ Post 2
Posted
14 minutes ago, Muzza said:

Not quite correct Hesi. They do what suits themselves because in their eyes they are significantly superior to the rest of the industry participants and supporters. 

 

Posted
1 hour ago, Huey said:

Shows how many race meetings you go to @Chief Stipe , all the carnivals are the same. Outside of that not so much.

Surely with the amount of stock you have in work you're seeing that?

Didn't realise when I went to Tauherenikau, Ruakaka, Te Aroha or even Te Rapa that they were "Carnivals"!!!!  

Posted
1 hour ago, hesi said:

This is something that goes without saying in the business world, where most companies have substantial budgets for marketing and research.

NZTR, in fact all racing in NZ lags a long way behind.  They tend to do what they think the customer wants

The problem Hesi is that racing is not like most other businesses. Marketing people are employed to "market" the brand so for example we are seeing metro racetracks plastered with TAB billboards.  They just do their job without seeing the big picture. The TAB is a monopoly in NZ so why the billboards preaching to the converted. It dissaudes legit businesses from supporting racing because of a dislike being associated with bookmakers, They will support the local club but not the gambling side. 

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